Dane Rahlf- Creative & Brand Leader
Danerahlf.com
Summary
Dynamic creative leader with a proven history of driving innovative campaigns for major brands. Expertise in strategic thinking and team leadership, fostering collaboration to grow new and existing business. Consistently delivers exceptional results through creative problem-solving and brand development.
Overview
15
15
years of professional experience
Work History
Group Creative Director
Weber Shandwick
Washington D. C.
03.2022 - Current
- Directed creative initiatives for one of largest NA clients, encompassing diverse campaigns.
- Supervised large and small creative teams while managing production and freelance agencies.
- Fostered creative excellence by advocating for innovative ideas and involving stakeholders in processes.
- Led campaigns and production for USPS, ABInBev, Snickers, USAA, Papa Johns, SAMSUNG, NEA, and Alliance to End Plastic Waste.
- Hired and established conceptual creative teams, promoting collaboration with design and strategy units.
- Executed new business pitches, securing contracts that generated millions in revenue.
Creative Director
Weber Shandwick
Washington D. C.
03.2020 - 03.2022
Associate Creative Director
Weber Shandwick
Washington D. C.
02.2019 - 03.2020
Copywriter
Under Armour
Baltimore, MD
05.2015 - 04.2018
- Created integrated campaigns for Under Armour's All-Star athletes including Andy Murray, Michael Phelps, Stephen Curry, and Anthony Joshua.
- Developed viral campaign featuring Misty Copeland with #PrincipalMisty.
- Launched creative initiatives on Periscope and Snapchat to enhance brand visibility.
- Pioneered Augmented Reality experiences in retail stores to engage customers.
- Established social communities within Under Armour's Digital platforms on MapMyFitness and MyFitnessPal.
- Connected audiences with Under Armour athletes through UA Cuts, UA interviews, and the UA Podcast.
Brand Manager / Project Line Manager
KLIM / Polaris
Rigby, ID
05.2013 - 04.2015
- Managed over 200 SKUs across motorcycle and lifestyle product lines.
- Launched products in new markets, achieving 56% growth in category.
- Established industry-leading 'Lochsa' one-piece design for enhanced performance.
- Developed innovative apparel solutions focused on technical advancements in motorcycles and snowmobiles.
Copywriter
Struck
Salt Lake City, UT
01.2011 - 05.2013
- Developed engaging content and exhibitions for University of Utah's Football Hall of Fame.
- Developed engaging content for social media platforms and website updates.
- Coordinated with cross-functional teams to align messaging with product launches.
- Pioneered innovative social content strategies for agency and clients.
- Contributed to overall creative direction of digital marketing campaigns.
Education
BA - Advertising
Brigham Young University
Skills
- Creative Direction
- Strategic Thinking
- Executive Communication
- Team Leadership & Mentorship
- Brand Development
- Cross-Functional Collaboration
- Innovation & Trend Awareness
- Creative Problem-Solving
- Being a Human
Proud Of
- Building creative teams from a small design-centric team, to an award winning ideation powerhouses.
- Being a Clio Sport Juror and mixing the two things I love most- advertising and sports.
- Recognition from the Industry: Cannes Lions, PR Week Awards, Addy Awards, Sabre Awards, Webby, NEA; AIGA, Ad Age Small Agency of the Year, Forbes, NASA, Effies, Shorty, One Show
- Being a Dad - The most creative thing I've ever made are my kids, and they inspire a lot of what I do.
Creative Philosophy
The fight for exceptional creative is won by wielding kindness, empathy and telling the bold truth.
Timeline
Group Creative Director
Weber Shandwick
03.2022 - Current
Creative Director
Weber Shandwick
03.2020 - 03.2022
Associate Creative Director
Weber Shandwick
02.2019 - 03.2020
Copywriter
Under Armour
05.2015 - 04.2018
Brand Manager / Project Line Manager
KLIM / Polaris
05.2013 - 04.2015
Copywriter
Struck
01.2011 - 05.2013
BA - Advertising
Brigham Young University
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