Carson Brown
Canal Fulton
Summary
Account Executive and software strategist with both internal and agency experience spanning client leadership, CRM strategy, data management, and SEO. Trusted partner to clients, owning relationships and aligning campaigns, systems, and strategy to business goals. Known for translating complex marketing data into clear insights that drive growth, retention, and long-term value.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Executive & CRM Strategist
Innis Maggiore
09.2024 - Current
- Owned relationships for 6+ client accounts across the healthcare, retail, and home improvement industries.
- Acted as liaison between clients and internal creative, media, and dev teams in fully-integrated campaigns.
- Led CRM strategy, setup, and optimization for agency clients.
- Acted as a lead SEO strategist to align organic search strategy with CRM lead capture optimization.
- Designed CRM architecture and recommended systems to support marketing, sales, and reporting needs.
Technical Solutions Engineer
Epic Systems Corporation
06.2023 - 08.2024
- Acted as the bridge between cutting-edge technologies and the needs of 5+ clients in the healthcare space.
- Guided educational web seminars to keep client analysts and and stakeholders up-to-date on upcoming systems, features, and training options.
- Helped lead the charge in configuring and deploying new systems and infrastructure, ensuring they seamlessly integrate with clients' existing environments.
Education
Bachelor of Arts - Rhetoric And Media
Hillsdale College
Hillsdale06-2023
Skills
- Account planning
- Database management
- Market development
- CRM software integration
- CMS management
- SEO Strategy
- Budget management
- Training program development
Accomplishments
- Coordinated a team of 10 in the development of a full website suite for JDM Structures, including full CRM integration and a seamless e-commerce experience.
- Used Microsoft Excel to convert pen-and-paper order data of 20,000+ customers into fully-integrated CRM drip campaigns.
- Delivered a live-stream demo of new Epic software enhancements to an audience of 10,000+ viewers, communicating upcoming product value and feature adoption.
Certification
- Certified in Constant Contact Lead Gen & CRM
- Certified in Epic Cadence, Prelude, and Referrals, and Cogito (Reporting) administration systems
Timeline
Account Executive & CRM Strategist
Innis Maggiore
09.2024 - Current
Technical Solutions Engineer
Epic Systems Corporation
06.2023 - 08.2024
Bachelor of Arts - Rhetoric And Media
Hillsdale College