Summary
Overview
Work History
Education
Skills
Projects
Community Service
Leadership Experience
References
Timeline
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Carson Bailey

Fresno,CA

Summary

Chief Marketing Officer and entrepreneur with a proven track record at Laguna Canyon Winery, enhancing brand visibility and driving sales through strategic digital marketing and innovative content strategies. Expert in Adobe Illustrator and adept at consumer behavior analysis, I've propelled businesses to reach over 60 million viewers, demonstrating exceptional attention to detail and competitive analysis skills.

Overview

5
5
years of professional experience

Work History

Chief Marketing Officer

Laguna Canyon Winery
Newport Beach, CA
09.2024 - Current
  • Building brand awareness on various media outlets with strategic sales and advertising campaigns
  • Arranged artwork and designs for Laguna Canyon winery's wine labels in adobe illustrator
  • Organized events and managed social accounts for Laguna Canyon winery to generate sales online

Business Owner

Dye Skins
Fresno, CA
07.2020 - 08.2024
  • Company Overview: Dye Skins: large format vinyl printing and graphic design
  • Employed graphic designers, video creators, human resource/personnel assistant, CIO
  • Responsible for making decisions, operations management, sales, digital marketing (creating content, collecting data, increasing engagement, implementing innovative products)
  • Reached over 60 million viewers across social platforms to generate sales
  • Dye Skins: large format vinyl printing and graphic design

Education

Bachelor of Business Administration - Business, Marketing

The University of Alabama, Culverhouse College of Business
Tuscaloosa, AL

Skills

  • Microsoft Office
  • Adobe Illustrator
  • Adobe Photoshop
  • MailChimp
  • Copywriting
  • Content Strategy
  • Ad Layout Design
  • Consumer Behavior Analysis
  • Social media algorithms
  • Product positioning
  • Attention to detail
  • Competitive analysis
  • CRM management
  • Business branding

Projects

Business in China, 09/01/19, Researched 4 start-up companies and created financial reports to determine profitability and marketability, Collaborated with 4 team members to compose final report and recommendations utilizing Excel and PowerPoint, Shared a detailed analysis of a newly launched coffeehouse company called Luckin' Coffee located in Beijing, China Job Shadow, 12/01/18, Shadowed Co-founder of CAT for one month, Almond brokerage trading company, focuses on both international and domestic trading, Observed client meetings and interactions to learn financial terminology and customer service within the industry

Community Service

WINGS, 08/01/18, Served Fresno's homeless families, veterans, individuals, women, and children escaping domestic violence, Gathered donations of gently used home furnishings around communities in Fresno, CA, Sorted, staged, and delivered donated items along with new mattresses and pillows to recently housed families, veterans, individuals, women, and children fleeing domestic violence

Leadership Experience

Quarterback, 08/01/19 - 03/01/20, The University of Redlands, Redlands, CA, Command of offense - experience in leadership positions, Actively participated in 6am meetings, workouts, film studies, camps, practices/games, Developed skills such as time management, work ethic, leadership, teamwork, strategic planning, accountability, communication

References

References available upon request.

Timeline

Chief Marketing Officer

Laguna Canyon Winery
09.2024 - Current

Business Owner

Dye Skins
07.2020 - 08.2024

Bachelor of Business Administration - Business, Marketing

The University of Alabama, Culverhouse College of Business
Carson Bailey