Carson Greer

• Implemented marketing strategies to drive sales and revenue growth
• Led marketing and revenue-growth initiatives by analyzing sales trends and developing targeted campaigns aligned with customer demand.
• Established a sales-monitoring framework to evaluate performance trends and translate data insights into actionable marketing strategies.
• Manage the full catering and special-events sales cycle from client consultation through execution, aligning solutions with customer needs and business objectives.
• Coordinated staffing to align team availability with operational demands while ensuring consistent quality and service standards

• Built and managed a consumer-facing brand from concept through product development, marketing, customer engagement, and sales.

• Developed brand identity, messaging, and digital content to strengthen brand awareness and connect products with target audiences across multiple channels.

• Managed DTC and B2B sales channels while tracking performance metrics and conversion trends to identify opportunities for growth.

• Developed strategic partnerships with local farmers' markets, businesses, and community organizations to expand brand reach and generate new sales opportunities.

• Produced original photography, videography, and copywriting to support brand identity, marketing initiatives, and audience engagement.

• Developed expertise across life, accident, and health insurance products to communicate complex offerings clearly and tailor solutions to individual client needs.

• Conducted comprehensive needs analyses to identify client priorities and align product recommendations with financial goals.

• Managed the full client sales cycle from prospecting through policy delivery while building relationships through consultative communication and proactive service.

• Built trust with prospective clients by translating product features into clear value propositions tailored to different customer needs and decision-making priorities.

• Coordinated complex event projects by aligning teams, managing timelines, and tracking resources for large-scale events.

• Developed concept-driven menus aligned with client expectations, event themes, and the overall brand experience.

• Created innovative solutions to resolve challenges under pressure while maintaining quality and customer satisfaction.

• Coordinated scheduling and managed financial information with attention to detail, enabling timely support for customers and sustained operational efficiency
• Established order tracking system managing full lifecycle from inquiry through delivery, including CRM documentation and payment processing
• Generated sales through targeted direct messaging, leveraging customer reviews and organic social media marketing
• Executed large-scale catering projects (150+ guests), managing planning, resources, and delivery to achieve consistent customer satisfaction
• Established Happy Sol Baking Co. as recognized local brand by developing cohesive visual identity, executing multi-channel marketing strategy, and leveraging customer testimonials to build credibility and community following

• Delivered individualized coaching aligned with YMCA standards, mission, and member experience.

• Collected and analyzed client data to inform programming and evaluate individual outcomes.

• Managed member needs through proactive service, issue resolution, and relationship building.

• Resolved customer concerns through proactive communication and problem-solving, maintaining positive relationships and service quality
• Trained and mentored team members on operational procedures and service standards, contributing to consistent team performance
• Monitored inventory and compliance across multiple sales locations while managing competing priorities in fast-paced environment

• Produced and packaged high-volume cake and dessert products in fast-paced retail environment, ensuring quality and brand standards for Whole Foods Market

• Executed consistent brand presentation across multiple retail locations and trained teammates on product standards to enhance customer experience

• Assisted customers with product selection and special orders while coordinating production demands and managing inventory