Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
PITCH COMPETITIONS
STUDY ABROAD
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Carson Heckman

Fort Wayne

Summary

Entrepreneur with strong background in launching and scaling successful ventures. Skilled in strategic planning, business development, and financial management. Known for fostering team collaboration and consistently achieving high-impact results. Adept at adapting to changing market conditions and driving innovation.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Founder

JustMyTextbook.com
06.2025 - Current
  • Building a customizable textbook platform, reducing costs and complexity for students by enabling purchase of individual chapters
  • Developed MVP on lovable.dev, automated marketing and more with AI tools

Director of Finances

University of Alabama
03.2024 - Current
  • Oversee 6 clients with $10,000+ yearly advertising budgets, tracking all expense allocation, result metrics and more
  • Strategically communicate with executive team and clients on how budgets should be spent

Internship

HF Group (Book Manufacturing)
05.2025 - 08.2025
  • Customer Relations: Managed relationships with 100+ library, government, and corporate clients nationwide
  • Social Media Management: Managed LinkedIn hiring campaigns by posting jobs, sourcing candidates, and forwarding vetted resumes to employer
  • Shipping and Logistics:

Internship

ReMax Results
01.2023 - 05.2025
  • Shadowed Real Estate agents/brokers from both a selling and investing viewpoint
  • Researched markets for all 4 quarters, prices primarily between 250 – 400 thousand, target audience between 25-35, etc of diverse sections in city
  • Tracked and sorted potential and current customers information through excel

Team Leader

Fort Wayne Rocks
09.2020 - 05.2025
  • Oversaw day to day operations

Education

Bachelor of Science - Business Management/Finance, International Business

The University of Alabama Honors College, Culverhouse College of Business
05.2027

Skills

  • Team leadership
  • Strategic thinking
  • Marketing
  • Entrepreneurial and innovative
  • QuickBooks experience
  • Advanced Excel spreadsheet functions

Websites

Certification

  • COO-C - Chief Operations Officer - Certified

Timeline

Founder

JustMyTextbook.com
06.2025 - Current

Internship

HF Group (Book Manufacturing)
05.2025 - 08.2025

Director of Finances

University of Alabama
03.2024 - Current

Internship

ReMax Results
01.2023 - 05.2025

Team Leader

Fort Wayne Rocks
09.2020 - 05.2025

Bachelor of Science - Business Management/Finance, International Business

The University of Alabama Honors College, Culverhouse College of Business

PITCH COMPETITIONS

  • Team Leader, August 2024 – December 2024: Class Project Pitch
  • Led a 12-person team to design a kava-infused non-alcoholic beverage, developing a business plan addressing Gen Z’s declining alcohol use, creating AI-driven pitch samples for judges
  • Sole Presenter, February 2025 – April 2025: ALDAG Business Competition
  • Designed a digital marketing platform for restaurants, pitching to 5+ judges and advancing to 2nd round of ALDAG Business Competition.

STUDY ABROAD

  • Student, May 2025 - June 2025
  • La Universidad de autoadad International Marketing, Barcelona Spain
  • The strategies Jersey Mikes would need to conduct to migrate into the European market, in specific, Spain

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