Carter Vance Welchlin
Cottage Grove,MN
Summary
Results-oriented business and marketing professional specializing in healthcare marketing and franchise management. Expert in driving growth through strategic partnerships and operational leadership. Skilled in team coordination, CRM systems, payroll administration, and financial management, enhancing efficiency and supporting business expansion.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Co-Owner / Operator
StretchZone
Eden Prairie & Woodbury, MN
01.2022 - Current
- Co-own and oversee daily operations for two StretchZone franchise locations, ensuring business growth, strong client experience, and operational consistency.
- Oversee membership management and customer engagement systems using ClubReady CRM, including scheduling, reporting, and retention support.
- Lead B2B relationship-building efforts by developing corporate wellness partnerships and referral networks within the Twin Cities market.
- Coordinated marketing initiatives, driving promotional campaigns, local outreach, and creation of video and photo testimonials.
- Managed payroll and HR processes using ADP, streamlining employee tracking, scheduling, and payroll execution.
- Manage bookkeeping and financial organization using QuickBooks, supporting expense tracking and operational budgeting.
- Supported recruiting, onboarding, staff training, and performance accountability to enhance team effectiveness across both locations.
Marketing Overview & Coordinator
Center for Specialty Care
01.2018 - Current
- Coordinated marketing initiatives to enhance patient engagement and drive service growth in specialty healthcare.
- Collaborate with leadership to maintain consistent branding and improve marketing effectiveness across services.
- Managed marketing calendars, executed projects, planned promotions, and facilitated internal/external communication strategies.
- Supported outreach initiatives to strengthen referral relationships and increase community visibility.
Intern
Midwest Medical LLC
01.2017 - 12.2017
- Streamlined administrative workflows and internal operations in healthcare business environment.
- Coordinated organization and support for business projects, enhancing operational efficiency.
- Developed foundational expertise in medical office operations and healthcare business systems.
Education
Bachelor of Arts (B.A.) - Marketing, Entrepreneurship
University of St. Thomas
St. Paul, MN01-2017
High School -
Fairmont High School
Fairmont, MNSkills
- Business operations
- Payroll administration
- Customer engagement
- Financial management
- Marketing coordination
- Relationship building
Certification
Nationally Accredited Stretch & Bodywork Certification, StretchZone
Accomplishments
- Co-own and operate two StretchZone franchise locations in the Twin Cities, supporting growth through strong operational leadership and community-driven marketing.
- Built high-value partnerships with golf courses, pickleball facilities, and wellness-based businesses, generating $2,000-$6,500 in added seasonal revenue through referral and promotional collaborations.
- Expanded local visibility through outreach campaigns, event marketing, and relationship-based business development.
- Experienced in both healthcare marketing coordination and multi-location business ownership, combining administrative execution with strategic growth planning.
- Strong operational background managing payroll, CRM workflows, customer retention systems, and financial tracking.
Timeline
Co-Owner / Operator
StretchZone
01.2022 - Current
Marketing Overview & Coordinator
Center for Specialty Care
01.2018 - Current
Intern
Midwest Medical LLC
01.2017 - 12.2017
Bachelor of Arts (B.A.) - Marketing, Entrepreneurship
University of St. Thomas
High School -
Fairmont High School