Micah Russell
Oklahoma City
Summary
Creative professional skilled in styling, branding, and team collaboration, dedicated to delivering unique, impactful results.
Overview
14
14
years of professional experience
Work History
Owner / Operator & Stylist
Happy Spell
01.2019 - Current
- Managed operations, sales, and inventory for a vintage business with a growing international clientele
- Provided personal, event, production, and photography styling services for a diverse range of clients
- Developed and executed marketing strategies, managed social media, and built brand presence both online and in-person
- Oversaw financial management, including budgeting, pricing strategies, and financial reporting
- Led a small team, ensuring operational efficiency and excellent customer service
Social Media Manager
Parking Lot Party (Food Truck)
01.2015 - 01.2019
- Developed and implemented social media strategies to drive brand awareness and engagement for a local food truck business
- Created content for Facebook, Instagram, and Twitter, including photos, videos, and promotional materials
- Increased online engagement by over X% through creative campaigns, influencer partnerships, and customer interaction
- Managed customer inquiries, orders, and event promotions through social media platforms
- Analyzed social media metrics and adjusted strategies to maximize reach and sales
Social Media Manager
Various Dispensaries
01.2015 - 01.2019
- Managed social media accounts for multiple dispensaries, developing content and promotional campaigns to engage the local community
- Curated content that aligned with brand messaging, including product promotions, events, and customer testimonials
- Increased customer engagement and foot traffic through targeted social media advertising and organic content
- Developed and maintained a consistent brand voice across all digital platforms
Assistant to Wedding Coordinator
Pollard Inn
01.2011 - 01.2014
- Assisted in the planning, coordination, and execution of weddings and events, ensuring smooth operations from initial consultation to the day of the event
- Managed timelines, vendor communications, and logistical details to ensure all aspects of events ran smoothly
- Provided on-site support during weddings, handling coordination of the wedding party, guests, and vendors
- Assisted in creating event layouts, decor setups, and troubleshooting to ensure each client’s vision came to life
- Developed strong relationships with vendors and clients, contributing to repeat business and positive referrals
Education
Bachelor of Science - International Business and Marketing, German
University of Central Oklahoma (UCO)
Edmond, OK01.2019
Skills
- Social Media Management
- Content Creation
- Campaign Strategy
- Analytics
- Customer Engagement
- Styling
- Personal Styling
- Event Styling
- Production Styling
- Photography Styling
- Creative Design
- Conceptualizing and executing design ideas
- Visual storytelling
- Brand development
- Graphic Design
- Proficient in Adobe Photoshop
- Lightroom
- InDesign
- Business Operations
- Inventory Management
- Budgeting
- Financial Reporting
- Sales Strategy
- Marketing
- Social Media Marketing
- Email Campaigns
- Digital Marketing
- Event Coordination
- Wedding and Event Planning
- Vendor Management
- Logistics
- On-site Coordination
- Customer Service
- Client Relations
- Tailored Consultations
- Conflict Resolution
- Verbal and written communication
- Relationship building
- Small business operations
- Client service
- Project management
- Operations management
- Business management
- Business planning
- Team oversight
- Staff hiring
- Business development
- Business administration
- Business marketing
- Employee development
- Human resource management
- Talent development
- Brand strategy planning
- Growth strategy implementation
- Strategic project planning
Websites
Languages
German
Professional Working
Spanish
Elementary
Timeline
Owner / Operator & Stylist
Happy Spell
01.2019 - Current
Social Media Manager
Parking Lot Party (Food Truck)
01.2015 - 01.2019
Social Media Manager
Various Dispensaries
01.2015 - 01.2019
Assistant to Wedding Coordinator
Pollard Inn
01.2011 - 01.2014
Bachelor of Science - International Business and Marketing, German
University of Central Oklahoma (UCO)
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