Caryl Whittington
Frisco,TX
Summary
Accomplished Franchise Owner and Marketing Communications Manager with a proven track record at Siemens Energy and Menchie's Frozen Yogurt. Expert in leveraging operations management and communications to boost brand awareness and profitability. Demonstrated success in developing strategic partnerships and innovative marketing strategies, significantly enhancing customer engagement and employee relations.
Overview
30
30
years of professional experience
Work History
Franchise Owner
Menchie's Frozen Yogurt
10.2015 - Current
- Managed daily operations and cash flow effectively while adhering to franchise guidelines.
- Managed labor, inventory and overhead costs effectively to maintain business profitability.
- Recruited and trained high-quality staff, resulting in improved customer satisfaction.
- Oversaw payroll, business planning and marketing for franchise operations.
- Created new marketing strategies to engage local schools and public library to improve reading skills for youth
Sr Marketing Communications Manager
Siemens Energy
05.2010 - 09.2019
- Increased brand awareness by developing and implementing strategic marketing campaigns for Integrated Services & Solutions Sales team.
- Established partnerships with systems integrators and industry influencers to drive brand messaging and reach new customers.
- Championed the integration of emerging technologies into marketing operations for enhanced effectiveness and innovation while developing content, brochures, and videos for new product launches.
Marketing Communications Manager
Siemens Building Technologies
05.2008 - 05.2010
- Devised and executed integrated, online and direct marketing campaigns.
- Revitalized employee communications to better convey important information and boost morale.
Product Marketing Specialist
Siemens Building Technologies
10.1998 - 04.2008
Marketing Manager
Thomas & Betts Corporation
03.1994 - 08.1998
Education
Bachelor of Science - Industrial Engineering
University of Pittsburgh
Pittsburgh, PA05.1982
Skills
- Brand Development and Events
- Communications
- Operations Management
- Small business operations
Affiliations
- Board member, Goodwill Industries
Additional Information
National Society of Black Engineers, member
Timeline
Franchise Owner
Menchie's Frozen Yogurt
10.2015 - Current
Sr Marketing Communications Manager
Siemens Energy
05.2010 - 09.2019
Marketing Communications Manager
Siemens Building Technologies
05.2008 - 05.2010
Product Marketing Specialist
Siemens Building Technologies
10.1998 - 04.2008
Marketing Manager
Thomas & Betts Corporation
03.1994 - 08.1998
Bachelor of Science - Industrial Engineering
University of Pittsburgh
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