Casandra Peck
Wizard
Omaha,NE
14
years of professional experience
Dynamic professional with extensive experience in data strategy and cross-functional team leadership. Known for implementing innovative data solutions that drive operational efficiency and enhance data governance, contributing to significant product database expansion.
Work History
Data Operations Manager
2 Years 11 Months- Managed Web Crawling Engineers, Web Crawling QA Specialist, and Data Analyst to support web crawling operations.
- Led cross-functional team coordination to scale product database coverage from ~100k products across 2 retailers to over 60m products across hundreds of retailers.
- Supported architecture and ongoing maintenance of taxonomy, database schema, data lineage and metadata to ensure data governance continuity.
- Led team mentoring to enable development and creation of hundreds of web crawlers for data collection.
- Planned, designed, and implemented ETL processes to support source integration.
- Oversaw data quality management by detecting anomalies, performing root-cause analysis, and supporting incident response to maintain system reliability.
- Collaborated on AI data enrichment process design, focusing on data transformation and enrichment workflows.
- Researched, vetted, and prioritized external data sources for integration into existing systems.
- Coordinated external partner and vendor engagements through recurring meetings, project prioritization, and data hand-offs.
- Identified proposed process improvements for data search algorithms and ETL pipeline, supporting implementation efforts.
Senior Director of Data Innovation
1 Year 10 Months- Developed and implemented innovative data solutions to drive operational efficiency across departments.
- Led strategic planning initiatives to enhance data-driven decision-making processes.
- Mentored cross-functional teams in best practices for data analysis and utilization.
- Oversaw project management efforts, ensuring alignment with organizational goals and timelines.
- Managed a team of 4 data analysts overseeing master data management, data quality, modeling, and data integration to advance data governance and reliability.
- Directed data governance and compliance advisory efforts covering GDPR and CCPA data privacy compliance standards.
Director of Product Management
2 Years 9 Months- Directed cross-functional teams to develop and launch innovative product strategies.
- Analyzed market trends to inform product roadmaps and prioritize features.
- Collaborated with engineering and design teams to enhance product usability and functionality.
- Established key performance indicators to measure product success and drive continuous improvement.
Senior Fulfillment Coodinator
4 Years 9 Months- Oversaw coordination of licensed data feed fulfillment and EFT processing, ensuring timely execution across systems.
- Supported clients and sales staff using data expertise to maintain SLA compliance and enable change management.
- Owned product management responsibilities to support development of a new fulfillment platform.
- Prepared and delivered client presentations and facilitated hands-on training sessions.
- Coordinated client support across production technical and sales teams to align support needs and execution.
- Acted as intermediary between customers and technical teams to ensure clear communication and timely issue handoff.
- Taught customers and internal teams new technology to support smooth adoption.
- Developed product and technology materials for presentations and technology updates.
- Developed clear, customer-facing and internal documentation and training materials to enable effective onboarding and knowledge transfer.
Education
Bachelor of Arts - Mass Communications
- Dean's List
- Honor Roll
- Theta Alpha Kappa Member
- Extracurricular Activities: The Collegian Reporter, KMSC Radio Station, Morningside College Television, The Kiosk Magazine
Skills
Data governance
ETL
Data integration
Data quality management
Data modeling
Data migration
SQL
Data processing
Data operations
Project leadership
Data strategy
Data administration
Timeline
Data Operations Manager
Wizard
10.2023 - 09.2026Read More
Senior Director of Data Innovation
Data Axle
02.2020 - 12.2021Read More
Director of Product Management
Infogroup Inc.
05.2017 - 02.2020Read More
Senior Fulfillment Coodinator
Infogroup Inc.
08.2012 - 05.2017Read More
Morningside College
Bachelor of Arts from Mass Communications
Read More