CASEY MELZER
Austin,TX
Summary
Dynamic and accomplished professional with a diverse background in geography, remote sensing, digital marketing and athletics . Leveraging expertise in data analysis, interpersonal skills, and leadership developed through coaching endeavors into a new and challenging field. Seeking opportunities to apply problem-solving abilities and passion for learning within the industry.
Overview
9
9
years of professional experience
Work History
Ad Buyer
Resibrands
Austin, TX
05.2024 - Current
- Improved overall campaign effectiveness through ongoing testing, learning, and optimization efforts based on data-driven insights.
- Optimized ad campaigns for enhanced performance through regular monitoring and data analysis.
- Maximized reach within allocated budgets by identifying cost-effective advertising solutions across various media formats.
- Increased client ROI by strategically negotiating advertising placements across various platforms.
RESEARCH ASSISTANT
University of Texas at Austin
Maun, Botswana
07.2019 - 09.2019
- - Conducted field research studying vegetation regrowth patterns in response to annual natural wildfires - Investigated relationships between people, animals, and land resulting from these wildfires - Utilized GIS technology extensively for data collection, analysis, and mapping
HIGH SCHOOL SWIM COACH
North Allegheny High School
Wexford, Pennsylvania
07.2019 - 09.2019
- - Coached high school swim team, focusing on skill development and team cohesion - Planned and implemented training programs and strategies for competitions - Mentored and motivated athletes to achieve their personal and team goals
VOLUNTEER ASSISTANT COACH
The University of Pittsburgh
Pittsburgh, Pennsylvania
08.2015 - 06.2019
- - Assisted coaching staff with training sessions and competition preparation for men's and women's swim teams - Provided individualized feedback and support to athletes to enhance their performance
Education
BACHELORS OF SCIENCE IN GEOGRAPHY - Geographical Information Systems (GIS) and Remote Sensing
University of Texas at Austin
Austin, Texas06.2020
Skills
- Strong interpersonal relationships
- Proficient in French
- Leadership
- Organization
- Team Cohesion
- GIS Modeling Systems
- Verbal and written communication
- Brand Awareness
- Company Representation
- Performance Tracking
- Search engine marketing
- Campaign Management
- Target Audience Analysis
- ROI Measurement
Swimmingexperience
SWIMMER AT THE UNIVERSITY OF TEXAS, UT Austin, Austin, Texas, 08/2015, 06/2020, Earned All-American status, Contributed to three consecutive team national Division I titles, Competed in the 2016 Olympic trials and qualified for the 2020 trials while maintaining full-time student status
Research
RESEARCH ASSISTANT, University of Texas at Austin, Maun, Botswana, 07/2019, 09/2019, Conducted field research studying vegetation regrowth patterns in response to annual natural wildfires, Investigated relationships between people, animals, and land resulting from these wildfires, Utilized GIS technology extensively for data collection, analysis, and mapping
Personal Information
Date of Birth: 07/23/96
Timeline
Ad Buyer
Resibrands
05.2024 - Current
RESEARCH ASSISTANT
University of Texas at Austin
07.2019 - 09.2019
HIGH SCHOOL SWIM COACH
North Allegheny High School
07.2019 - 09.2019
VOLUNTEER ASSISTANT COACH
The University of Pittsburgh
08.2015 - 06.2019
BACHELORS OF SCIENCE IN GEOGRAPHY - Geographical Information Systems (GIS) and Remote Sensing
University of Texas at Austin