Casey Coleford

Boutique residential interior design firm

• Participated in material, furniture, and accessories selection and documentation.
• Developed a library to include specific user interface elements via MyDoma
• Presented design proposals to clients to establish clear project expectations and goals.
• Worked closely with contractors and vendors to improve project coordination, completing projects on time and within budget.

Event, floral, and styling company

• Planned, designed, and scheduled phases for floral and seasonal installations for large-scale functions and corporations ie. Ralph Lauren. Burberry, Goyard, Farmers Market, Broad Museum, Westfield century City etc.
• Proved successful working within tight deadlines and a fast-paced environment.
• Managed projects from procurement to completion.
• Sourced materials and props for photo shoots and events.

Interior design and home staging firm

• Transformed uninspiring areas into warm and inviting living spaces using various lighting fixtures, materials, and products.
• Coordinated installations of fixtures, furniture, artwork ensuring proper placement alignment within each space according plan specifications.
• Transformed outdated living spaces into modern environments that reflected current trends while adhering to clients'' preferences.
• Improved property photography results through meticulous attention to lighting, angles, and overall aesthetic appeal of staged spaces.

Home furnishings, accessories and fine linens

• Oversaw all aspects of store operations, organization, maintenance, and purchasing functions.
• Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
• Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
• Maximized sales by creating innovative visual merchandising displays and store layouts.
• Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
• Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.

Boutique commercial and residential interior design firm

• Contributed to increased project efficiency by maintaining organized files and documentation for all design projects.
• Collaborated with vendors and contractors, ensuring timely delivery of materials and services.
• Designed color schemes and material boards for review and presentation.

Home furnishings and accessories/ Personal assistant to Nancy Corzine

• Collaborated with sales team to reach monthly targets, contributing to overall revenue growth.
• Consulted with clients to determine architectural preference to meet overall design goals as well as preferences, styles, and ideas for custom projects/ pieces.
• Maintained showroom samples and catalog libraries for customer viewing.

Boutique commercial and residential interior design firm

• Contributed to increased project efficiency by maintaining organized files and documentation for all design projects.
• Ordered samples from vendors to handle presentation creation activities.
• Demonstrated attention to detail by thoroughly reviewing all project specifications and ensuring accuracy in final deliverables.
• Provided invaluable support to lead designer during high-pressure situations while managing multiple concurrent projects.
• Collaborated with vendors and contractors, ensuring timely delivery of materials and services.
• Assisted lead designer in creating visually appealing spaces for residential and commercial clients.

Art Gallery and residential interior design firm

• Assisted interior designer in designing and creating comfortable and functional environments to represent clients' lifestyle, taste and budget.
• Promoted company design services and developed marketing materials.
• Boosted art sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Coordinated promotional activities and events for the gallery.
• Marketed on social media and local publications to create impactful campaigns that generated new leads and increased brand awareness.
• Developed and implemented campaigns for email, online advertising, search engines and direct mail.