Casey Jae GLENN
Miami
Summary
Passionate creative with a BA from Michigan State University in Advertising Creative - Art Direction. Self-driven in developing technical skills for all and every type of campaign or project. Committed to pushing the bounds of what advertising could be. Bringing strong leadership and collaboration skills for the best possible working experience. Bringing full commitment and effort into every element of all projects.
Overview
4
4
years of professional experience
Work History
Freelance
06.2024 - Current
- Lead website developer for TCBA site
- Writing custom HTML/CSS code for design elements
- Creation of gifs using Adobe After Effects for team page
- Art Director for social media promotion of Playground Countalong (children's book)
- Development of brand guidelines and style for social media promotion
- Creation of images for Instagram posts detailing the themes and goals of the book's publication
- Graphic Designer for rebranding of non-profit Samsmile
- Development of updated brand guidelines for social media and website use
- Creation of graphic assets for events, social media and website
Creative Director
AAF MSU
East Lansing
09.2022 - 04.2024
- Design, management and editing of team website following established brand guidelines
- Assist and lead in primary and secondary research efforts for campaign strategy development
- Collect and manage interview data, oversee focus groups, and create insights from surveys
- Use of Adobe Photoshop and Illustrator for mockups, thumbnails and designs
- Collaborate with specialized team for plansbook development, overseeing design conceptualization to final layouts
- Writing and delivering final presentation detailing all details of campaign for the client
- Highlighting approach, creative strategies, and breaking down how KPIs are to be measured
- Developed innovative creative concepts for marketing campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to ensure alignment on project objectives and timelines.
Education
Bachelor of Arts - Advertising Creative - Art Direction
Michigan State University
East Lansing04-2024
Portfolio Program - Art Direction
Miami Ad
Miami06-2027
Skills
- Effective Time Management
- Ability to Work in a Team
- Communication Skills
- Adobe Creative Suite
- Microsoft Office
- HTML/CSS
- Presentations
- UI/UX Design
- Attention to Detail
- Organization
- Print & Digital
Timeline
Freelance
06.2024 - Current
Creative Director
AAF MSU
09.2022 - 04.2024
Bachelor of Arts - Advertising Creative - Art Direction
Michigan State University
Portfolio Program - Art Direction
Miami Ad
AWARDS
Silver Addy - Packaging Lansing, Silver Addy - Film & TV Lansing, Silver Addy - App Design Lansing, Gold Addy - Website Design Lansing, AAF NSAC - Districts First Place South Bend