Summary
Overview
Work History
Education
Skills
Affiliations
Leadership Achievements
Timeline
Generic

Cass Ybarra

Spring,TX

Summary

Performance-oriented Sales Leader offering exceptional record of achievement across 25-year career, with more than 10-years in evaluating performance, programs, processes and events for the IT and Technology industry across all verticals of business. Successful at leveraging sales technologies and software to execute a GTM sales plan in order to maximize sales and service opportunities. Able to lead others in high-demand situations via coaching, guidance and delegation. Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally. Culturally focused on team building and community collaboration.

Overview

24
24
years of professional experience

Work History

Sales Leader

Lumen Technologies
05.2022 - Current
  • Lead high-achieving sales and account management employees in Texas, Oklahoma market, supporting $10M of revenue
  • Cultivated a culture of excellence within sales teams by setting clear expectations and leveraging company's resources.
  • Utilized advanced analytics to assess performance metrics and refine sales tactics accordingly.
  • Met or exceeded annual metrics YoY.

Strategic Advisor

Lumen Technologies
10.2019 - 05.2022
  • Specialized resource responsible for developing, refining and managing lifecycle of new strategic, complex market opportunities.
  • Closed $4M in lucrative sales deals using strong negotiation and persuasion skills.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Exceeded performance metrics YoY.

Sales Leader

Level 3/CenturyLink
02.2017 - 09.2019
  • Led high-performing sales team through effective coaching, mentoring, and performance management strategies.
  • Delivered consistent results against $1.2M annual targets by monitoring KPIs closely and adjusting tactics as needed.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Provided strategic oversight over market events that included cross-functional solution teams, skill-building, partner collaboration and cultural programs.

Sales Professional

Level 3
12.2012 - 01.2017
  • Strategic sales professional responsible for managing lifecycle of Large Enterprise multi-national & global accounts.
  • Met or exceeded sales goals by bringing in over $6M in new accounts and upselling to existing clients.
  • Trained and mentored new sales representatives.

Sales & Service Professional

Verizon Business
10.1999 - 12.2012
  • Responsible for several roles across my tenure, beginning with Sales Support Intern, then Customer Service Manager and ending with Sr. Client Executive.
  • Achieved or exceeded company-defined sales targets.

Education

Professional Training

General Business Courses

University of Houston
Houston, Texas
1999

Skills

  • IT solutions, technology and digital sales professional
  • Proven leader in sales, service, overlay and employee resource organizations
  • Delegate for C-suite networking organization for over 6 years
  • AI toolset and other enhance sales enablement user
  • Self-motivated, strong work ethic
  • Detail-oriented with excellent communication, presentation and organizational skills
  • Quick to foster confidence, gain trust, build strong relationships
  • Exposure to organizational change management
  • Strategic planning and business development training and execution
  • Results focused using CRM management and data analytics
  • Complex negotiations and objection handling experience
  • Sales operations and financial management knowledge

Affiliations

  • Underwriter Representative for InspireCIO: 2017-current
  • SIM Women of Houston (Society for Information Management): 2022-current
  • FITP University of Houston Mentor: 2024

Leadership Achievements

  • Inner Circle: 2005, 2007, 2012
  • CEO-sponsored Leadership Development Program: 2014, 2017
  • Developer & Chair of Women's Empowerment ERG: 2020-current

Timeline

Sales Leader

Lumen Technologies
05.2022 - Current

Strategic Advisor

Lumen Technologies
10.2019 - 05.2022

Sales Leader

Level 3/CenturyLink
02.2017 - 09.2019

Sales Professional

Level 3
12.2012 - 01.2017

Sales & Service Professional

Verizon Business
10.1999 - 12.2012

Professional Training

General Business Courses

University of Houston

Similar Profiles

CREATE PROFILE
Cass Ybarra