Cassandra Lipsey
West Orange,NJ
Summary
Determined Business Consultant with success delivering positive customer experiences and streamlining operations for organizations. Focused on analyzing financial and operational facets. Established sales leader with sound judgment, good planning abilities and interpersonal communication strengths, with the ability to succeed across various industries. Orchestrates optimal resource utilization to handle expected operational needs.
Overview
28
28
years of professional experience
Work History
Business Consultant
Fiserv
01.2022 - Current
- Provide personalized business consulting and deliver targeted solutions to increase profitability and optimize efficiency for clients.
- Maintain business portfolio with 95% annual retention, resulting in reaching 100% of revenue objective.
- Establish relationships with referral partners through collaboration to identify areas of opportunity for their clients, leading to increased revenue to partner.
General Manager
Row House
05.2019 - 01.2022
- Managed pre-sale and opening of a new to market fitness brand, consistently exceeding sales goals prior to mandated shut downs.
- Developed value-added solutions and created strategies for maintaining revenue streams by expanding product offerings to met market conditions.
- Implemented sales process resulting in a 76% conversion from lead to new trier, and 35% conversion from trier to client. Maintained a 97% retention rate month-over-month.
Account Executive
All American Healthcare
05.2018 - 06.2019
- Managed multi-state territory, more than doubling our accounts in the region.
- Built and strengthened relationships with new and existing accounts to drive revenue growth by 150%.
Studio Manager
Cyclebar
11.2017 - 02.2018
- Managed all daily studio operations, including sales and marketing to grow brand awareness in new market.
- Analyzed schedule and attendance to ensure optimal sell out percentages and increase revenue.
Keyleader/High Volume Inventory Lead
Lululemon Athletica
10.2013 - 01.2018
- Managed all daily store operations including payroll, hiring and scheduling.
- Responsible for training educators to identify customer’s needs, optimize sales opportunities and cross sell additional merchandise.
- High Volume Inventory Lead– responsible for the continuous store inventory need of a $6M store, making decisions on forecasting store needs.
Book Seller
Borders
09.2009 - 09.2011
- Partnered with the Store manager in maintenance of all store operations including proper staffing and inventory.
Franchise Sales Coordinator
Hospitality Franchise Services
09.1995 - 10.1998
- Responsible for new franchise sales cycle from initial contact to execution of signed contract.
- Maintained up-to-date knowledge of sales market and performed competitor analysis.
Education
Bachelor of Science - Early Childhood Education
College of New Jersey
Ewing, NJ05.1994
Skills
- Business Leadership
- Sales Tracking
- Program Optimization
- Quality Assurance
- Goal Setting
- Team Leadership
- Sales Promotion
- Needs Assessment
Timeline
Business Consultant
Fiserv
01.2022 - Current
General Manager
Row House
05.2019 - 01.2022
Account Executive
All American Healthcare
05.2018 - 06.2019
Studio Manager
Cyclebar
11.2017 - 02.2018
Keyleader/High Volume Inventory Lead
Lululemon Athletica
10.2013 - 01.2018
Book Seller
Borders
09.2009 - 09.2011
Franchise Sales Coordinator
Hospitality Franchise Services
09.1995 - 10.1998
Bachelor of Science - Early Childhood Education
College of New Jersey