Cassandra Roe
Lake Stevens,WA
Summary
Talent Acquisition & Business Transformation Leader offering a 20-year progressive career across diverse industries. Proven history of designing and implementing recruitment, training, and conflict-resolution initiatives for companies up to 10,000 employees. Insightful and creative with strengths in partnering with cross-functional business executives to strategize personnel-management solutions. Known for identifying improvement opportunities and spearheading projects to drive effectiveness.
Overview
20
20
years of professional experience
Work History
Director, Talent Acquisition
Funko LLC
01.2021 - Current
- Responsibilities include developing a Talent Acquisition (“TA”) infrastructure to drive innovation, create service delivery efficiency, and improve the quality of hire
- Developed full lifecycle approach: forecasting, interviewing, hiring, onboarding, terminations, promotions, performance management, and career/succession planning
- Oversaw a hiring team of 7 that is responsible for corporate roles and overall hiring strategy, design, and execution across 4 company entities
- Implemented Jobvite ATS that reduced annual ATS spend by $125k
- Created integration with Jobvite and HRIS (UKG) to reduce recruitment coordinator headcount
- Invested in technologies and process techniques that simplified operations for colleagues and provide the ability to better share data and extract actionable insights across HR functions
- This includes Executive dashboards, Talent QBRs, Automated recruitment processes
- Reduced TA function budget from $8 million annually to $4 million
- Renegotiated vendor contracts
- Implemented a new drug testing process
- Created immigration automated portal
- Cut search firm spend by $3 million by training existing team on Executive recruitment.
- Led a high-performing team of recruiters, fostering a culture of collaboration and continuous improvement.
- Improved overall candidate experience through timely communication, transparent interview processes, and constructive feedback.
- Spearheaded employer branding campaigns that showcased company culture while attracting qualified applicants across various platforms including social media channels.
- Implemented data-driven approaches to analyze hiring trends, identify bottlenecks, and optimize talent pipelines.
- Managed complex executive search assignments, consistently delivering high-quality candidates in tight timelines.
- Championed diversity initiatives within the organization by promoting inclusive hiring practices and unbiased evaluation criteria.
- Conducted regular workforce planning sessions to anticipate future hiring needs and proactively address skill gaps within the organization''s talent pool.
- Created and drove talent acquisition and job placement strategies to attract diverse candidates.
- Led the recruitment and staffing for a new 400-employee distribution center, completing the project within a challenging 6-week notice period.
- Led the recruitment and staffing for a new 120-employee flagship retail location, completing the project within a challenging 4-week notice period.
Sr. Manager, Talent Acquisition | Sales HR Business Partner
Funko LLC
01.2019 - 01.2021
- Responsibilities included developing a Talent Acquisition team and structure to support a high-growth company that had not previously had a talent function
- Oversaw a hiring team of 4 that is responsible for corporate roles and overall hiring strategy, design, and execution across 4 company entities
- Implement a Recruiting Incentive Program to drive results around time to fill, quality of hire, diversity, hiring manager satisfaction, and new hire experience
- Reduced time to fill from 67 days to 28
- Increased diverse employee base from 38% to 51%
- Created a team culture of learning by Implementing Lunch Learns
- Increased recruiter hires from 14% to 35%
- Developed employer brand and recruiting marketing strategies, requiring a fundamental understanding of the business and the corporate culture to ensure the core corporate values are embedded in the recruitment process and embodied in the talent recruited: understanding what makes us great and helping us embed our values into everything we do
- Redesigned and rebranded the employment website and recruiting material collateral
- Stepped in as Sales HR Business partner during formidable covid years
- Restructured sales organization with partnership of Sales VP
- Restructured Sales incentive program
- Created talent mapping and internal promotion process specific for sales team.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
Manager, Recruiting Partners
A Place For Mom
01.2017 - 01.2019
- Responsibilities included developing a Talent Acquisition team and structure to support a high-growth company that had not previously had a talent function
- Responsible for oversight and day-to-day operation of 5-person recruitment team
- Manage a recruitment budget of $1.2 million annually
- In the first year of managing recruitment, the team hit all hiring targets for the first time in company history
- Created and implemented an employment forecasting model based on hire rates and attrition
- Worked closely in partnership with finance and sales operations
- Cut recruitment agency fees from $400k+ to under $100k.
Senior Recruiting Programs Manager
A Place For Mom
01.2011 - 01.2017
- Responsible for full cycle recruitment of all corporate and sales positions as well as mentoring recruiters
- Primary focus was on high volume sales recruitment for a department of over 1,000 sales professionals
- Worked with Sales SVP to turn lead generation metrics into workforce management tool to anticipate hiring trends.
Talent Acquisition Manager
Vertafore
01.2010 - 01.2011
- Responsible for the day-to-day operation and strategic direction of the 4-person recruitment team
- Worked directly with CFO and CEO to create an annual hiring roadmap and managed a $2 million budget.
Senior Technical Recruiter
Cobalt Group
01.2007 - 01.2009
Senior Corporate Technical Recruiter
Concur Technologies
01.2006 - 01.2007
Account Manager
Apex Systems
01.2004 - 01.2006
Education
Bachelor of Science (BS) - Psychology
University of Washington
Certification - Professional Recruiter Certification (PRC)
AIRS
Skills
- Diversity and Inclusion
- Recruitment strategy
- Organizational Development
- Candidate Sourcing
- Interview techniques
- Workforce Planning
- Applicant Tracking System Implementation
- Salary and benefits negotiations
- Candidate pipeline management
- Global recruitment
- Executive Recruiting
- Team Management
Accomplishments
- Published Author and Speaker on Talent Acquisition Principals
Timeline
Director, Talent Acquisition
Funko LLC
01.2021 - Current
Sr. Manager, Talent Acquisition | Sales HR Business Partner
Funko LLC
01.2019 - 01.2021
Manager, Recruiting Partners
A Place For Mom
01.2017 - 01.2019
Senior Recruiting Programs Manager
A Place For Mom
01.2011 - 01.2017
Talent Acquisition Manager
Vertafore
01.2010 - 01.2011
Senior Technical Recruiter
Cobalt Group
01.2007 - 01.2009
Senior Corporate Technical Recruiter
Concur Technologies
01.2006 - 01.2007
Account Manager
Apex Systems
01.2004 - 01.2006
Bachelor of Science (BS) - Psychology
University of Washington
Certification - Professional Recruiter Certification (PRC)
AIRS