Cassandra White
Brooklyn
Summary
Dynamic and innovative Director of Development at NorthSouth Productions. Skilled in format development, storytelling, and delivering compelling content that captivates audiences.
Overview
12
12
years of professional experience
Work History
Freelance Social Media Video Editor
Hello Engagement
11.2025 - Current
- Edits video content for various platforms, ensuring alignment with brand guidelines and audience engagement.
- Collaborates with production teams to develop creative concepts and storyboards for projects.
- Utilizes industry-standard software including Adobe Premiere Pro, Final Cut Pro, and CapCut for video editing tasks.
Producer, Director of Development
NorthSouth Productions
01.2020 - Current
- Writes and produces innovative unscripted show formats, sizzles, and pilots.
- Identifies and cultivates talent for linear, streaming, and online.
- Oversees budget management, ensuring adherence to financial constraints while maximizing production quality.
- Oversees post-production processes, including video editing and sound mixing.
- Builds and maintains deep network relationships in NY and LA.
Director & EP
Indeed Branded YouTube
12.2024 - 05.2025
- Developed scripts, oversee casting, and supervise production.
- Managed pre-production and post.
- Directed and produced in the field.
- Established partnerships with influencers to expand reach.
- Negotiated favorable contracts with vendors for reduced costs.
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
10.2023 - 05.2024
- Lead coordination and development of talent.
- Produced talent (BTS talent interviews and VO).
- Presented production ideas and creative scenarios for production and delivery.
- Collaborated with creative teams to align on vision.
Producer
FOOD NETWORK- POPPY'S POP OFF
12.2022 - 04.2023
- Produced BTS interviews.
- Oversaw post-production processes.
- Developed and managed production schedules.
- Collaborated with culinary teams to create engaging content that aligns with brand standards.
Post Producer
HGTV- LIL JON WANTS TO DO WHAT?
09.2022 - 02.2023
- Coordinated post-production process.
- Managed audio and visual editing processes using industry-standard software.
- Managed schedules and logistics for multiple production teams, enhancing workflow efficiency.
- Collaborated with directors and editors to refine storytelling.
- Increased client satisfaction by proactively addressing creative concerns.
Comedy Producer & Writer
DISCOVERY+- HOUSE HAUNTERS
04.2021 - 09.2021
- Oversaw casting processes, selected talent that aligned with project vision.
- Executed prank acting, both on-screen and off-screen.
- Wrote and developed BTS content.
- Negotiated contracts with vendors and talent representatives.
- Wrote and produced voice-over work for renowned talent Anthony Anderson.
Financial Assistant & Production Coordinator
NorthSouth Productions
01.2019 - 12.2020
- Supported top execs in financial planning and workflow.
- Coordinated production for development shoots.
- Managed accounts payable and receivable processes.
- Coordinated financial reporting and budget preparation.
- Assisted in month-end closing activities.
Analyst
Heidrick & Struggles
02.2016 - 12.2018
- Map broad candidate pool for different executive level scientific positions including: Discovery Research, Oncology, Immunology, Neurology and Biostatistics.
- Analyzed market trends to inform strategic recommendations and optimize client solutions.
- Developed comprehensive reports to support executive decision-making and enhance operational efficiency.
- Conducted in-depth research on industry benchmarks to guide talent acquisition strategies.
Opera Singer
CAC Studios
05.2014 - 09.2016
- Cast in multiple off Broadway show reviewed by LA times.
- Performed in five different languages regularly.
- Sang with multiple renowned orchestras.
- Sang at Carnegie Hall. (ok ok now I'm just bragging).
Education
Bachelor's Degree - Political Philosophy, Music, English
Wagner College
05.2014
Skills
- Format & Series Development
- Pitch Deck & Sizzle Reel Creation
- Storytelling & Concept Ideation
- Pre & Post Production
- Marketing, Digital & Social
- Talent Scouting & Casting
- Trend Analysis & Market Research
- Network Relationships
- Presentation & Public Speaking
- Problem-Solving & Crisis Management
- Editing oversight
References
Brad Kohlenstein, NorthSouth, VP of Development, 240-274-1673
Matt Wilson, ABC News Studios, Exec Director, Production Management 917-653-5660
Kim Myles, Host: Myles of Style, Battle of the Bling, High Design, 213-709-7336
Casey Jost, Impractical Jokers, Director, 718-541-1434
Personal Information
Hobbies: Comedy, Talent, Media, Communications, Entertainment, Social Justice Work, Music, Therapy, Yoga, Doom Scrolling
Timeline
Freelance Social Media Video Editor
Hello Engagement
11.2025 - Current
Director & EP
Indeed Branded YouTube
12.2024 - 05.2025
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
10.2023 - 05.2024
Producer
FOOD NETWORK- POPPY'S POP OFF
12.2022 - 04.2023
Post Producer
HGTV- LIL JON WANTS TO DO WHAT?
09.2022 - 02.2023
Comedy Producer & Writer
DISCOVERY+- HOUSE HAUNTERS
04.2021 - 09.2021
Producer, Director of Development
NorthSouth Productions
01.2020 - Current
Financial Assistant & Production Coordinator
NorthSouth Productions
01.2019 - 12.2020
Analyst
Heidrick & Struggles
02.2016 - 12.2018
Opera Singer
CAC Studios
05.2014 - 09.2016
Bachelor's Degree - Political Philosophy, Music, English
Wagner College