Cassandra White
Brooklyn
Summary
Dynamic and innovative Director of Development at NorthSouth Productions. Skilled in format development, storytelling, and delivering compelling content that captivates audiences.
Overview
12
12
years of professional experience
Work History
Director of Development
NorthSouth Productions
01.2022 - Current
- Generate innovative unscripted show concepts.
- Identify and cultivate talent for linear, streaming, and online.
- Construct pitch decks and produce sizzle reels.
- Develop and sustain long-term connections with network executives/Pitch shows to all networks.
- Led development initiatives, aligning projects with organizational goals and strategic priorities.
- Mentored junior staff, fostering professional growth and enhancing team capabilities in project management.
Director & EP
Indeed Branded YouTube
12.2024 - 05.2025
- Develop scripts, oversee casting, and supervise production.
- Manage pre-production tasks.
- Direct and produce in the field.
- String out sequences in post for editors.
- Enhanced team collaboration through regular communication.
- Oversaw budget management.
- Implemented data-driven strategies to enhance audience engagement and improve content performance metrics.
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
10.2023 - 05.2024
- Lead coordination and development of talent.
- Produce segments showcasing talent including BTS talent interviews and VO.
- Presented production ideas and determined creative scenarios for production and delivery.
- Oversaw post-production processes, including video editing and sound mixing, to ensure a polished final product.
- Collaborated with creative teams to align on vision and execution of show concepts.
Producer
Food Network- POPPY'S POP OFF
12.2022 - 04.2023
- Produce BTS interviews.
- Directed post-production processes, ensuring timely delivery of high-quality episodes.
- Consume remaining food.
- Developed and managed production schedules.
Post Producer
HGTV- Lil Jon Wants To Do What? AfterParty
09.2022 - 02.2023
- Oversee the completion of post deliverables.
- Create captivating plot lines.
- String out episodes in Avid.
- Produce concise and impactful voiceovers meeting project specifications.
Passed Comedian
Broadway Comedy Club
01.2018 - 12.2022
- Host 4 shows a week
- Headline 2 shows a week
- Be funny
Development Producer
NorthSouth Productions
01.2021 - 01.2022
- Conceive and produce innovative unscripted show formats.
- Conduct thorough research to create comprehensive pitch decks.
- Collaborate with editing team to produce reels, sizzles, and pilots.
- Streamline scheduling and reimbursement tasks for the VP of Development.
Comedy Producer & Writer
Discovery+- HOUSE HAUNTERS
04.2021 - 09.2021
- Work with colleagues to create episode outlines.
- Produce voice-over work for renowned talent Anthony Anderson.
- Execute prank acting during both on-screen and off-screen scenarios.
- Conceive and develop BTS content.
Financial Assistant & Production Coordinator
NorthSouth Productions
01.2019 - 12.2020
- Support CFO and Head of Production in financial planning and operational workflows.
- Review cost reports with Head of Production to assist with monthly margin analysis for all shows.
- Coordinate production for development shoots.
- Oversee and update Google Drive for Production Finance documentation.
- Plot my move into a creative role.
Analyst
Heidrick & Struggles
02.2016 - 12.2018
- Map broad candidate pool for different executive level scientific positions including: Discovery Research, Oncology, Immunology, Neurology and Biostatistics.
- Analyzed market trends to inform strategic recommendations and optimize client solutions.
- Developed comprehensive reports to support executive decision-making and enhance operational efficiency.
- Conducted in-depth research on industry benchmarks to guide talent acquisition strategies.
Legal Assistant
BuckleySandler
01.2014 - 02.2016
- Managed case files and maintained accurate records for multiple legal cases.
- Assisted attorneys with research and document preparation for court proceedings.
- Coordinated communication between clients, attorneys, and court officials to ensure clarity.
- Streamlined filing systems, enhancing accessibility and organization of legal documents.
Education
Bachelor's Degree - Political Philosophy, Music, English
Wagner College
05.2014
Skills
- Format & Series Development
- Pitch Deck & Sizzle Reel Creation
- Storytelling & Concept Ideation
- Pre & Post Production
- Marketing, Digital & Social
- Talent Scouting & Casting
- Trend Analysis & Market Research
- Network Relationships
- Presentation & Public Speaking
- Problem-Solving & Crisis Management
- Editing oversight
References
Brad Kohlenstein, NorthSouth, VP of Development, 240-274-1673
Matt Wilson, ABC News Studios, Exec Director, Production Management 917-653-5660
Kim Myles, Host: Myles of Style, Battle of the Bling, High Design, 213-709-7336
Casey Jost, Impractical Jokers, Director, 718-541-1434
Personal Information
Hobbies: Comedy, Talent, Media, Communications, Entertainment, Social Justice Work, Music, Therapy, Yoga, Doom Scrolling
Timeline
Director & EP
Indeed Branded YouTube
12.2024 - 05.2025
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
10.2023 - 05.2024
Producer
Food Network- POPPY'S POP OFF
12.2022 - 04.2023
Post Producer
HGTV- Lil Jon Wants To Do What? AfterParty
09.2022 - 02.2023
Director of Development
NorthSouth Productions
01.2022 - Current
Comedy Producer & Writer
Discovery+- HOUSE HAUNTERS
04.2021 - 09.2021
Development Producer
NorthSouth Productions
01.2021 - 01.2022
Financial Assistant & Production Coordinator
NorthSouth Productions
01.2019 - 12.2020
Passed Comedian
Broadway Comedy Club
01.2018 - 12.2022
Analyst
Heidrick & Struggles
02.2016 - 12.2018
Legal Assistant
BuckleySandler
01.2014 - 02.2016
Bachelor's Degree - Political Philosophy, Music, English
Wagner College