Cassandra White
New York,New York
Summary
Dynamic and innovative Director of Development at NorthSouth Productions, skilled in format development, storytelling, and delivering compelling content that captivates audiences.
Overview
9
9
years of professional experience
Work History
Director of Development
NorthSouth Productions
New York, NY
01.2022 - Current
- Generate innovative unscripted show concepts.
- Identify and cultivate talent for linear, streaming, and online.
- Construct compelling pitch decks.
- Produce sizzle reels.
- Develop and sustain long-term connections with network executives.
- Pitch shows to multiple networks.
Director & EP
Indeed Branded YouTube
New York, NY
12.2024 - 05.2025
- Develop scripts, oversee casting, and supervisd production.
- Manage pre-production tasks.
- Direct and produce in the field.
- Stringout sequences in post for editors.
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
Salter Path, USA
10.2023 - 05.2024
- Lead coordination and development of talent.
- Produce segments showcasing talent including BTS talent interviews.
- Collaborate with the showrunner on developing the storyline.
- Produce VO segments.
Producer
Food Network- POPPY'S POP OFF
NYC, USA
12.2022 - 04.2023
- Manage pre-pro for non-airable pilotshoot.
- Produce BTS interviews.
- Consume remaining food.
Post Producer
HGTV- Lil Jon Wants To Do What? AfterParty
Remote
09.2022 - 02.2023
- Oversee the completion of post deliverables.
- Create captivating plot lines.
- String out episodes in Avid.
- Produce concise and impactful voiceovers meeting project specifications.
Passed Comedian
Broadway Comedy Club
NYC, USA
01.2018 - 12.2022
- Host 4 shows a week
- Headline 2 shows a week
- Be funny
Development Producer
NorthSouth Productions
NYC, USA
01.2021 - 01.2022
- Conceive and produce innovative unscripted show formats.
- Conduct thorough research to create comprehensive pitch decks.
- Collaborate with editing team to produce reels, sizzles, and pilots.
- Streamline scheduling and reimbursement tasks for the VP of Development.
Comedy Producer & Writer
Discovery+- HOUSE HAUNTERS
NYC, USA
04.2021 - 09.2021
- Work with colleagues to create episode outlines.
- Produce voice-over work for renowned talent Anthony Anderson.
- Execute prank acting during both on-screen and off-screen scenarios.
- Conceive and develop BTS content.
Financial Assistant & Production Coordinator
NorthSouth Productions
NYC, USA
01.2019 - 12.2020
- Support CFO and Head of Production in financial planning and operational workflows.
- Review cost reports with Head of Production to assist with monthly margin analysis for all shows.
- Coordinate production for development shoots.
- Oversee and update Google Drive for Production Finance documentation.
- Plot my move into a creative role.
Analyst
Heidrick & Struggles
LOS ANGELES, USA
01.2016 - 12.2018
- Map broad candidate pool for different executive level scientific positions including: Discovery Research, Oncology, Immunology, Neurology and Biostatistics.
- Other things I don't remember…
Education
Bachelor's Degree - Political Philosophy, Music, English
Wagner College
Staten Island05.2014
Skills
- Format & Series Development
- Pitch Deck & Sizzle Reel Creation
- Storytelling & Concept Ideation
- Pre & Post Production
- Marketing, Digital & Social
- Talent Scouting & Casting
- Trend Analysis & Market Research
- Network Relationships
- Presentation & Public Speaking
- Problem-Solving & Crisis Management
- Editing oversight
References
Brad Kohlenstein, NorthSouth, VP of Development, 240-274-1673
Matt Wilson, NorthSouth, Head of Produciton, 917-653-5660
Kim Myles, Host: Myles of Style, Battle of the Bling, High Design, 213-709-7336
Casey Jost, Impractical Jokers Director, 718-541-1434
Personal Information
Hobbies: Comedy, Talent, Media, Communications, Entertainment, Social Justice Work, Music, Therapy, Yoga, Doom Scrolling
Timeline
Director & EP
Indeed Branded YouTube
12.2024 - 05.2025
Talent Producer
HGTV- 100 DAY HOTEL CHALLENGE
10.2023 - 05.2024
Producer
Food Network- POPPY'S POP OFF
12.2022 - 04.2023
Post Producer
HGTV- Lil Jon Wants To Do What? AfterParty
09.2022 - 02.2023
Director of Development
NorthSouth Productions
01.2022 - Current
Comedy Producer & Writer
Discovery+- HOUSE HAUNTERS
04.2021 - 09.2021
Development Producer
NorthSouth Productions
01.2021 - 01.2022
Financial Assistant & Production Coordinator
NorthSouth Productions
01.2019 - 12.2020
Passed Comedian
Broadway Comedy Club
01.2018 - 12.2022
Analyst
Heidrick & Struggles
01.2016 - 12.2018
Bachelor's Degree - Political Philosophy, Music, English
Wagner College
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