CASSIDY ANDREWS
Saint Petersburg
Summary
Creative and versatile photographer and marketing strategist with experience bridging fine art and commercial photography. Skilled in digital and alternative photographic processes, brand storytelling, social media strategy, client relations, and professional networking. Proven ability to grow audiences, establish valuable partnerships, and execute campaigns that combine aesthetic vision with measurable commercial impact. Passionate about translating innovative ideas into compelling visual narratives that engage niche audiences.
Overview
2027
2027
years of professional experience
Work History
Server
08.2017 - Current
- Supported company marketing and branding initiatives through analysis of customer feedback.
- Maintained records of promotions and visual presentation for ongoing research and refinement.
- Operated in self-managed, performance-based environment linked to effort and interpersonal skills.
- Assumed ownership of income outcomes by enhancing service quality and building relationships.
Lead Project Photographer
APCO
Raleigh
2026 - Current
- Delivered over 30 professional headshots, event photography, and 4 profile highlights for key company contributors, supporting internal recognition.
- Captured high-quality images for corporate events and marketing materials, enhancing brand visibility.
- Coordinated flight travel, equipment logistics, and production scheduling for three-day on-location photography project in Raleigh, NC, ensuring seamless execution.
Freelance Photography
- Current
- Delivered end-to-end photography services for brands and small businesses, including concept development, on-location and studio shoots, post-production, and asset delivery.
- Specialized in lifestyle and editorial photography to support marketing objectives and creative storytelling.
- Developed a collaborative pre-production process utilizing moodboarding and storyboarding to enhance client engagement.
- Coordinated client relationships, contracts, and project timelines to ensure asset alignment with brand briefs.
Marketing Strategist / Photographer
Florida Van Life Co.
Saint Petersburg
12.2024 - 03.2025
- Developed visual content merging aspirational imagery with authentic, lived-in experiences
- Utilized photography to humanize brand and showcase real use cases, moving beyond polished marketing tropes
- Directed photography to convey freedom, movement, and realism of van living
Social Media Manager
Mohala Farms
Haleiwa
08.2023 - 10.2023
- Developed and executed social media content strategy for Instagram, producing organic photography that reflected brand voice and story, resulting in increased volunteer applications and product engagement
- Managed community engagement, responding to comments and messages, cultivating relationships with followers, and enhancing brand loyalty and connectivity
- Built and managed content calendar, coordinating scheduling and publishing to align with seasonal promotions and farm events
Independent Brand
bunny.spit
05.2020 - 08.2023
- Created and launched an original apparel brand featuring custom, hand-bleach-dyed fairy wing hoodies
- Designed each piece as a one-of-one product, emphasizing individuality and wearable art customizable by customers
- Crafted cohesive brand aesthetic emphasizing fantasy, softness, and alternative self-expression
- Managed Instagram presence, increasing client inquiries, referrals, and brand awareness.
Education
Commercial Photography -
Appalachian State University
Boone, North Carolina12-2025
Minor in Marketing -
Appalachian State University
Boone, North Carolina12-2025
Metalsmithing -
Penland School of Craft
Bakersville, NC10-2024
Glassworks -
Penland School of Craft
Bakersville, NC09-2024
Skills
- Photography
- Visual Storytelling
- Creative direction
- Composition
- End-to-end project management
- Post-processing
- Collaborative client management
- Creative consultation
- Art direction
Personal Information
Date of Birth: 09/25/99
Timeline
Marketing Strategist / Photographer
Florida Van Life Co.
12.2024 - 03.2025
Social Media Manager
Mohala Farms
08.2023 - 10.2023
Independent Brand
bunny.spit
05.2020 - 08.2023
Server
08.2017 - Current
Freelance Photography
- Current
Lead Project Photographer
APCO
2026 - Current
Commercial Photography -
Appalachian State University
Minor in Marketing -
Appalachian State University
Metalsmithing -
Penland School of Craft
Glassworks -
Penland School of Craft