Cassie Schirra

diOverseeing a team of 5 specializing in the focus on supplier relationships, production, quality, compliance, sourcing, merchandising and product development.

• Re-developed quality and branded packaging for FoxyBae Hair Appliance assortment across 20 product models and 35+ SKUs in 5 months, enhancing brand presentation and customer appeal.
• Built 10 innovation hair care formulas with multiple claims and benefits in the FoxyBae brand and successfully launched omni-channel with growth on TikTok.
• Established SKU rationalization program, reducing underperforming SKUs by 50%, enabling focus on top 25% for volume buys and facilitating development of innovative designs.
• Facilitated the integration and onboarding of NetSuite (Oracle) into the database in 2023.
• Upgraded product quality for Luna and Ava brands with enhanced 300TC fabric for Luna Weighted Blankets and developed full breadth assortment with retail-ready packaging for Ava to support omni-channel growth.
• $100M P&L for Beauty & Wellness Brands: FoxyBae, Ava, Luna & Flyby.

• Delivered +1100BPS in Gross Margin (56% actual vs. 45% plan) in 2021 by driving volume in core key items.
• Grew Home Décor category by +25% in 2020 through strategic buy and OTB funding adjustments to align with pandemic consumer demand.
• Re-built Gifts & Barware category by developing 4 private label brands with elevated specialty product and packaging designs across 400 SKUs, enhancing market presence.
• $80M P&L for Home Décor, Men's Gift & Barware in West Coast Home Division.

• Led Jewelry & Footwear departments, managing $85M P&L and 7 team members, contributing to 30% of company volume.
• Reserved $10M liquidity in funding to chase key item trend (Chokers), fully stocking inventory prior to the competition resulting in +25% comp sales in peak holiday sales.
• Received Team Member of the Year and CEO Award for 2016 for exceptional performance in driving key initiatives.

• Established a core key items program across all categories at 65% of the assortment investment resulting in positive +500BPS in GM to PL (81% actual vs. 76%).
• Developed reserve funding process utilizing 15% of department investment to enhance flexibility and liquidity in responding to emerging market trends and chase reorders.
• Managed $65M P&L for jewelry with a team of 5, executing strategies to maintain flat comp sales performance against aggressive LY and 2LY trends.

• Managed $20M P&L for earrings and rings, achieving +15% comp sales increase in competitive market with double-digit historical positive comp performances.
• Managed product selection and inventory for seasonal merchandise launches.
• Collaborated with vendors to negotiate pricing and delivery timelines.
• Analyzed sales trends to inform purchasing decisions and inventory management.

• Managed $11M P&L for fashion accessories and leg-wear across 250 retail locations, ensuring alignment with merchandising strategies.
• Managed product selection for seasonal merchandise in a fast-paced retail environment.
• Collaborated with vendors to negotiate pricing and ensure timely delivery of inventory.
• Analyzed sales trends to forecast demand and adjust purchasing strategies accordingly.

• Supported senior buyer in managing $40M P&L for over 100 doors, contributing to growth of 50+ doors in 2012.
• Assisted in selecting and purchasing merchandise for retail stores.
• Analyzed market trends to inform buying decisions and inventory management.
• Collaborated with vendors to negotiate pricing and delivery terms.