Summary
Overview
Work History
Education
Skills
References
Timeline
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Lisa Hufford

Grimes,Iowa

Summary

Results-driven Merchandise Director with a proven track record in retail management and product development. Skilled in strategic planning, market trend analysis, and optimizing product placement for increased sales performance. Successful in leading teams and negotiating with vendors. Notable achievements include generating higher revenue through innovative merchandising strategies.

Overview

25
25
years of professional experience

Work History

Merchandise Director

Diamond Baseball Holdings/Iowa Cubs
Des Moines , Iowa
11.2017 - Current
  • Lead seasonal merchandise planning, aligning inventory with consumer buying patterns and seasonal trends.
  • Manage the ordering, pricing, and stocking of merchandise for retail stores.
  • Conduct regular audits to ensure accurate inventory levels.
  • Create cost-effective strategies to reduce waste and optimize sales performance.
  • Collaborate with the marketing team to develop effective advertising.
  • Establish policies and procedures governing the selection, display, promotion, and sale of merchandise items.
  • Provide guidance on visual merchandising techniques that maximize product appeal.
  • Execute multiple projects simultaneously, coordinating and prioritizing tasks.
  • Design floor layouts, product displays, and shelving layouts to maximize sales and influence customer purchasing habits.
  • Identify and address performance issues within the merchandising team, implementing solutions to improve efficiency.
  • Develop and implement strategic merchandising plans to maximize sales and profitability.
  • Train, manage, and motivate employees to promote professional skill development.

Sole Proprietor

Limerglam Boutique
West Des Moines , Iowa
07.2008 - 08.2016
  • Maximize 24/7 all operations management; inventory, training, bookkeeping, and merchandising
  • Increase customer retention by 20% annually
  • Develop plans to re-energize business; initiate and implement ideas to increase sales
  • Create and implement employee onboarding and training programs to promote employee retention and team collaboration.
  • Create a unique product assortment that differentiates the boutique from other competitors.
  • Oversee daily operations of the boutique, including staffing, customer service, financials, and marketing initiatives.
  • Maintain excellent visual merchandising standards throughout the store to maximize sales potential.
  • Provide training and guidance to staff on product knowledge, customer service techniques, and sales strategies.
  • Analyze weekly sales data to identify opportunities for improvement in areas such as pricing strategy or product mix.
  • Manage budgets for all operational expenses related to running the boutique.

Interior Designer

Ethan Allen Global Inc.
West Des Moines , Iowa
05.2013 - 06.2014

Create design solutions that are consistent with the customer's preference and budget.
Establish rapport, obtain appointments, and conduct in-home consultations.

Customarily and regularly make home calls to evaluate the customer's needs and provide a total, individualized design solution that closes the sale.

Stay current on design and color trends to create fashionable design solutions.

Coordinate with the team to provide exceptional service to customers, before and after the sale, by promptly keeping customers informed of their order status, including any delays.
Utilize corporate systems and technology to maximize efficiency in designing projects, creating presentations, and providing professional service for the design team's customers.
Enter orders utilizing the retail point of sale system.
Utilize all technology, such as 3-D Room Planner, CRM, etc., to build volume of projects and productive relationships with prospective and current clients.

Home Preservation Specialist

Wells Fargo Home Mortgage
West Des Moines , Iowa
04.2000 - 11.2012
  • Analyze financial situations while resolving delinquency.
  • Build, maintain, and strengthen professional relationships
  • Coordinate with lenders to ensure proper documentation and timely processing of requests.
  • Develop and implement strategies to protect homes from foreclosure.
  • Analyze financial documents of homeowners to determine eligibility for loan modifications.
  • Create customized plans to help borrowers avoid foreclosure and stay in their homes.
  • Ensure compliance with applicable laws, regulations, policies, and procedures related to home preservation.
  • Evaluate borrowers' ability to repay modified loans based on income and asset verification documents provided by borrowers.
  • Evaluate credit reports, sources of income, processing history, and bank statements.

Consumer Credit Operations Analyst

Negotiate with various agencies for retention options.

Calculate and execute figures for clients.

Bankruptcy Specialist

Negotiate with attorneys to retain assets in the best interest of Wells Fargo. Maximize operational efficiency while analyzing business solutions.

Education

Diploma - Cosmetology

Iowa School of Beauty
Urbandale, IA
11-1984

Elementary Education

Upper Iowa University
West Des Moines, IA

Fashion Merchandising

Des Moines Community College
Ankeny, IA

Skills

  • In-Store Presentation Skills
  • Effective Vendor Negotiation Skills
  • Global Procurement Expertise
  • Interior Space Planning
  • Demographic Profiling
  • Market Trend Analysis

References

References available upon request.

Timeline

Merchandise Director

Diamond Baseball Holdings/Iowa Cubs
11.2017 - Current

Interior Designer

Ethan Allen Global Inc.
05.2013 - 06.2014

Sole Proprietor

Limerglam Boutique
07.2008 - 08.2016

Home Preservation Specialist

Wells Fargo Home Mortgage
04.2000 - 11.2012

Diploma - Cosmetology

Iowa School of Beauty

Elementary Education

Upper Iowa University

Fashion Merchandising

Des Moines Community College
Lisa Hufford