Cassie St. Clair
Kalamazoo
Summary
New graduate with degree in Digital and Social Media Marketing, excited to launch career as a Social Media Marketer. Expert in managing profiles on social media platforms like Facebook, Twitter and Instagram. Successful in expanding online presence through personalized interactions with followers.
Overview
3
3
years of professional experience
Work History
Voluntary Social Media Co-Manager
Western Michigan University Athletics
2021.08 - Current
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Doubled the account following (from August 2021- present)
Social Media Intern
Northwoods League
2024.05 - 2024.08
- Created highlight posts from games on the previous night
- Communicated with managers about content and scheduling
- Took part-time ownership of one of the accounts for the specific team
- Designed graphics to promote each game
- Edited highlight reels of each game series
Education
BBA - Digital And Social Media Marketing
Western Michigan University
Kalamazoo, MI04.2025
Skills
- Time Management
- Schedule Preparation
- Visual design
- Creative Idea Development
- Content Strategy
- Content Development
- Microsoft Office
- Creative Thinking
Accomplishments
Academic
- Western Michigan University Dean's List (2021, 2022, 2023)
- WCGA Scholastic All American (2022, 2023, 2024)
- Academic All MAC (2023, 2024)
Timeline
Social Media Intern
Northwoods League
2024.05 - 2024.08
Voluntary Social Media Co-Manager
Western Michigan University Athletics
2021.08 - Current
BBA - Digital And Social Media Marketing
Western Michigan University
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