Catalina Bueno
Houston,USA
Summary
Dynamic and results-driven marketing and communications leader with over 8 years of experience in designing and executing internal communication and digital marketing strategies. Expertise in managing cross-functional teams, optimizing creative workflows, and leading high-impact campaigns for financial institutions and global organizations. Proven track record of increasing engagement, spearheading successful change initiatives, and delivering award-winning digital campaigns. Eager to leverage strategic insights and innovative approaches in a senior marketing role to drive impactful business outcomes.
Overview
11
11
years of professional experience
Work History
After School Site Coordinator
iKids
01.2024 - Current
- Member of the curriculum development team, responsible for designing Spanish lessons and creating engaging, creative activities.
- Managed communications with parents, school staff, and the iKids leadership team to align on program goals and provide regular updates.
- Supervised and mentored support staff, fostering a positive and collaborative work culture.
- Applied creative problem-solving and adaptability to meet the evolving needs of students and staff.
- Maintained high standards of care and safety, ensuring compliance with health and safety protocols (CPR/First Aid certified).
Project/Account Manager
Brandmates
Remote
01.2023 - 01.2024
- Lead client marketing accounts, managing creative requests from concept to execution including web, CRM, and content.
- Direct freelance teams using detailed briefs, wireframes, and mood boards to align deliverables with brand strategy.
- Manage website updates and content in Webflow and WordPress, enhancing UX without heavy dev support.
- Streamline workflows and client feedback loops via Notion, boosting collaboration and transparency.
Director, Internal Communications
Scotiabank Colpatria
Bogotá, Colombia
01.2017 - 01.2023
- Spearheaded internal communication strategies aligned with business goals, enhancing employee engagement and corporate culture.
- Led communication initiatives during the Citibank merger, promoting brand alignment and clarity across stakeholders.
- Produced high-impact digital campaigns and won 1st place for AML campaigns in partnership with the UNODC (2019, 2020).
- Orchestrated end-to-end planning of corporate events, sales conventions, and internal marketing initiatives.
Internal Communications Specialist
Citibank
Bogotá, Colombia
01.2015 - 01.2017
- Developed communication strategies tailored to sales and customer service teams to drive alignment and performance.
- Launched digital tools including internal newsletters, sales apps, and digital libraries to support commercial success.
- Played a central role in executing dynamic events and team-building initiatives to foster engagement.
Education
MBA & Masters - Digital Marketing
European Business School
01-2021
Bachelor degree - Communications
Pontificia Universidad Javeriana
01-2015
Skills
- Strategic Marketing & Communications
- Digital Campaign Development
- Project & Account Management
- Corporate Branding & Messaging
- Web & Content Management (Webflow, WordPress)
- CRM & Lead Generation Strategy
- Design Direction (Figma, Adobe Suite)
- Cross-functional Team Leadership
- Event Planning & Execution
- Tools: Notion, Microsoft 365, Photoshop, Illustrator, Premiere
Accomplishments
- 1st Place – Best Digital Campaign, Scotiabank + UNODC: “Dinero Limpio” (2019) & “No Te Dejes Contagiar” (2020) – AML campaigns recognized for raising awareness and strengthening compliance.
- Communications Lead, Citibank-Scotiabank Merger: Developed messaging and employee engagement plans to ensure smooth brand integration.
- Designed and executed internal campaigns that reached +5,000 employees, improving participation rates in organizational initiatives by over 30%
Languages
Spanish
Native or Bilingual
English
Professional Working
Timeline
After School Site Coordinator
iKids
01.2024 - Current
Project/Account Manager
Brandmates
01.2023 - 01.2024
Director, Internal Communications
Scotiabank Colpatria
01.2017 - 01.2023
Internal Communications Specialist
Citibank
01.2015 - 01.2017
Bachelor degree - Communications
Pontificia Universidad Javeriana
MBA & Masters - Digital Marketing
European Business School
WORK STATUS
- VISA:L2S
- I have an up-to-date I-94 as per USCIS guidelines, along with my husband's I-797. Both documents are available upon request.
CONTACT
- Buenoforeoc@gmail.com
- Https://www.linkedin.com/in/catalinabuenoforero/
- 3131 memorial ct., Houston, tx, 77007
- +17134713190