CATALINA MORA
Miami,FL
Summary
Emmy-nominated bilingual television producer and on-air talent with more than a decade of experience shaping entertainment news and pop-culture storytelling across broadcast television and digital platforms. Proven track record developing compelling editorial segments, producing live television, and translating real-time social media culture into high-impact broadcast content. Recognized for bridging traditional television production with digital audience engagement strategies, delivering dynamic storytelling that resonates across on-air and online audiences.
Overview
15
15
years of professional experience
Work History
On-Air Producer
WE LOVE ENTERTAINMENT
07.2025 - Current
- Produce daily entertainment news segments for live national broadcast
- Develop editorial angles around trending entertainment and pop-culture stories
- Write scripts and produce segments for hosts and panel discussions
- Coordinate closely with talent, editors, and control room teams during live broadcasts
- Integrate real-time social media conversations into live editorial storytelling
- Curate audience interaction through digital platforms and live broadcast integration
Director of Social Media & On-Air Talent
WE LOVE ENTERTAINMENT
08.2022 - 07.2025
- Led social media editorial strategy supporting entertainment programming and broadcast coverage
- Produced and hosted on-air segments focused on digital culture and trending entertainment headlines
- Conducted celebrity and industry interviews across premieres, red carpets, and entertainment events
- Executed cross-platform digital campaigns supporting broadcast programming
- Managed live social media coverage from major entertainment events
- Collaborated with production teams to integrate social storytelling into live television programming
Senior Client Success Manager
TAGBOARD
02.2022 - 10.2022
- Partnered with major sports, news, and entertainment broadcasters to implement social storytelling tools within live television productions
- Advised editorial and production teams on audience engagement strategies and social integration
- Supported broadcast clients in maximizing viewer interaction during live programming
Social Media & Digital Partnerships Specialist
TELEMUNDO / NBCUNIVERSAL
04.2011 - 02.2022
- Led social media campaigns and cross-platform integrations for network entertainment programming
- Supported digital strategies for primetime shows, award specials, and live broadcasts
- Produced real-time social media coverage for major entertainment events and cultural moments
- Collaborated with editorial teams to align digital storytelling with broadcast narratives
Skills
- Live Television Production
- Entertainment News Editorial Development
- Celebrity Interviews & Talent Relations
- Pop Culture & Trending Content Strategy
- Script Writing & Segment Production
- Cross-Platform Storytelling
- Audience Engagement Strategy
- Social Media Integration in Broadcast
- Bilingual Communication (English / Spanish)
LANGUAGES
English – Fluent
Spanish – Fluent
Timeline
On-Air Producer
WE LOVE ENTERTAINMENT
07.2025 - Current
Director of Social Media & On-Air Talent
WE LOVE ENTERTAINMENT
08.2022 - 07.2025
Senior Client Success Manager
TAGBOARD
02.2022 - 10.2022
Social Media & Digital Partnerships Specialist
TELEMUNDO / NBCUNIVERSAL
04.2011 - 02.2022