Catalina Tocancipa
Miami,FL
Summary
Fashion Merchandising student with a background in brand marketing, sales, and strategic communication. Experienced in leading teams, executing customer-focused marketing campaigns, and driving business growth through consumer insights and effective brand messaging. Certified in Artificial Intelligence and Neuromarketing, with a multidisciplinary approach that combines emerging technologies, consumer behavior, and merchandising to support data-informed marketing strategies and enhance customer experiences. Passionate about fashion, luxury, and brand innovation, with the ability to bridge creativity, technology, and business to contribute to the growth of global brands.
Overview
2
2
Languages
6
6
years of professional experience
Work History
AI & Technology Events Assistant / Student Ass
Miam dade college
Miami, Florida
02.2026 - 06.2027
- Support the planning and execution of artificial intelligence, technology, and innovation-focused events and initiatives at Miami Dade College.
- Assist with event coordination, logistics, and attendee engagement to create effective learning and networking experiences.
- Collaborate with faculty, staff, and technology-focused teams to support AI awareness and educational programs.
- Help promote emerging technology initiatives by facilitating communication between students, professionals, and campus communities.
- Gain exposure to the implementation of artificial intelligence in education, innovation, and community engagement.
Sales Associate Team Leader
Marketing revolution
Miami, FL, United states
01.2024 - 03.2025
- Led and trained a team of 8 representatives, focusing on communication strategies, customer engagement, and performance improvement.
- Executed face-to-face marketing campaigns for international nonprofit organizations, adapting brand messaging to different audience profiles and high-traffic environments.
- Generated consistent weekly revenue of $6K–$8K by applying customer behavior insights and effective sales strategies.
- Analyzed audience responses and campaign performance to refine messaging, improve engagement, and support customer acquisition.
- Developed leadership, relationship-building, and communication skills in fast-paced marketing environments.
Front Desk Assistant
Miami Dade College
Miami, FL, United states
01.2022 - 01.2023
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
- Event assistance, support services.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Assistant
Construction SAS
Bogota, Colombia
11.2021 - 12.2022
- Gathered and sorted data for inclusion in reports and files.
- Checked stock to determine inventory levels and maintain office supply products.
Representative
strategies for politics
Bogota, Colombia
08.2021 - 12.2021
- Assisted with and organized programs, events and activities to drive outreach initiatives.
- Collaborated with others by contributing time, effort and talent to advance needs or further missions.
- Encouraged people to be active in community through organizational events and projects.
- Managed online ads to announce regular events and fundraising drives.
- Promoted volunteer program through fliers, newsletters and social media.
- Cultivated relationships and maintained regular communication with nonprofit agencies, schools and social service agencies to solicit community needs.
Education
Associate of Science - Fashion Merchandise
Miami Dade College
Miami, FL07-2027
Certificate - Artificial Intelligence
Miami Dade College
Miami, FL05-2026
Associate of Applied Science - Communication
Miami Dade College
Miami, FL12-2023
Certificate - Neuromarketing
Copenhagen Business School
Online05-2023
High School Diploma -
Colegio Nueva York
Colombia11-2021
Skills
- Relationship Building
- Team Leadership & Training Development
- Sales Strategy & Customer Relationship Management
- Artificial Intelligence (AI) Tools
- Audience Analysis
- Campaign Strategy & Execution
- Brand Positioning & Storytelling
- Market Research & Consumer Insights
- SEO Fundamentals
- Data Analysis & Performance Reporting
- Event Planning & Coordination
- Adobe Photoshop
- Adobe Illustrator
Languages
English
Professional
Spanish
Native/ Bilingual
Timeline
AI & Technology Events Assistant / Student Ass
Miam dade college
02.2026 - 06.2027
Sales Associate Team Leader
Marketing revolution
01.2024 - 03.2025
Front Desk Assistant
Miami Dade College
01.2022 - 01.2023
Assistant
Construction SAS
11.2021 - 12.2022
Representative
strategies for politics
08.2021 - 12.2021
High School Diploma -
Colegio Nueva York
Associate of Science - Fashion Merchandise
Miami Dade College
Certificate - Artificial Intelligence
Miami Dade College
Associate of Applied Science - Communication
Miami Dade College
Certificate - Neuromarketing
Copenhagen Business School