Catherine Charles
Denver,CO
Summary
Seeking to leverage expertise in relationship building, strategic communication, and project management to contribute to the overall mission. Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations.
Overview
20
20
years of professional experience
Work History
MARKETING DIRECTOR
FIREHOUSE GOODHEART ANIMAL HEALTH
08.2019 - Current
- Developed and executed integrated marketing campaigns to drive brand awareness and engagement
- Created and implemented social media strategies across all platforms for all 4 brands, fostering relationships with influencers and reporters
- Identified and implemented SEO strategies to enhance online presence
- Analyzed market trends and consumer insights to optimize marketing strategies and reach target demographics
- Managed social media platforms and content creation to enhance brand visibility and engagement
- Developed comprehensive marketing plans in alignment with overall business goals and objectives
- Built strong relationships with industry professionals and influencers
HOSPITAL MANAGER
FIREHOUSE ANIMAL HEALTH CENTER
06.2007 - 04.2010
- Hired, onboarded, reviewed, scheduled, disciplined, and discharged employees
- Responsible for administration and review of non-medical client concerns
- Modified and updated systems and procedures wherever needed to better serve clients, patients, the practice, and employees
- Monitored purchasing of all inventory and equipment to ensure budget compliance
- Reviewed income statements and other financial data to find ways to improve revenue and hospital contribution
- Responsible for all accounts receivable and payable
- Conducted monthly veterinary staff financial performance review meetings
- Planned, coordinated, and participated in all marketing events and programs
- Managed all maintenance and repairs of facility and equipment
- Created and distributed mass communications with clients
- Responsible for all IT matters within facility
- Provided superior customer service
- Evaluated employee performance regularly, providing constructive feedback to support growth and skill development within the organization
- Reviewed work procedures and operational problems to determine ways to improve service, performance and safety
ACCOUNT MANAGER, OFFICE MANAGER
THE ONION NEWSPAPER
09.2004 - 01.2007
- Organized and executed all marketing events
- Assembled and supervised volunteers for all marketing events
- Created weekly e-newsletter and responsible for distributing to 15,000 subscribers
- Assisted with layout of weekly publication
- Invoiced clients on a weekly basis
- Managed all marketing material and swag for special events
- Communicated with corporate office and facilitated all requests as needed
- Located and researched new business for possible advertising
- Contributed to creative campaigns ensuring successful advertising
- Continuously met all publication deadlines and lead team in advertising sales
- Increased client satisfaction by building strong relationships and addressing their needs promptly
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs
Education
BACHELOR OF ARTS IN COMMUNICATIONS -
University of Kansas
Lawrence, KS12.2001
DIGITAL GRAPHIC DESIGN -
Art Institute of Colorado
Denver, CO06.2004
Skills
- Dedicated and detailed marketing and project manager
- Relationship building
- Strategic communication
- Project management
- Digital marketing
- Strategic planning
- Content creation
- Branding
- Media relations
- Analytics and SEO
- Creative direction
- Advertising campaigns
Certifications
- Online Persuasive-Writing Master Class, 2021
- Online Content Creative Writing Workshop "Get Clicked, Liked, and Shared," 2021
Timeline
MARKETING DIRECTOR
FIREHOUSE GOODHEART ANIMAL HEALTH
08.2019 - Current
HOSPITAL MANAGER
FIREHOUSE ANIMAL HEALTH CENTER
06.2007 - 04.2010
ACCOUNT MANAGER, OFFICE MANAGER
THE ONION NEWSPAPER
09.2004 - 01.2007
BACHELOR OF ARTS IN COMMUNICATIONS -
University of Kansas
DIGITAL GRAPHIC DESIGN -
Art Institute of Colorado
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