Catherine Garcia
Fort Lauderdale,FL
Summary
Highly organized and motivated Influencer Manager with demonstrated track record of building relationships with clients, increasing brand perception, and developing influencer programming. Skilled in social media marketing and managing multiple priorities.
Overview
4
4
years of professional experience
Work History
Influencer Partnerships Lead
Covey Skincare
07.2023 - Current
- Manage 650+ creator affiliate program, identifying and developing influencer relationships
- Develop social media strategies to engage 28K+ audience on TikTok and Instagram
- Proficient in influencer marketing tools like Triple Whale, GRIN, and Airtable
- Assess industry trends through qualitative and quantitative research
- Identify and develop relationships with key influencers improving brand awareness, interaction and leads by 85%
- Source and maintain relationships with brands including Goody, Daily Drills, The New Savant, Isle of Paradise
Influencer Creative Manager
Treecard
12.2023 - 05.2024
- Built and sustained 1000+ eco-friendly influencer network aligned with brand values
- Collaborated with influencers on TikTok advertising campaigns
- Expanded social media lead generation by 27%, driving $235K+ in revenue
- Managed launch of 3 brand awareness campaigns with 10% increase
Industry Talent Management Program Manager
Google
09.2021 - 03.2023
- Managed end-to-end lead generation strategy prioritizing leads from women and people of color focused events, resulting in a 200% increase of leads engaged
- Established and maintained partnership with the Online Marketing team to align with monthly job requisition priorities to drive pipeline to the highest priority roles
- Partnered with key stakeholders to identify relevant and accessible content for Connect with Google Industry newsletter, resulting in a 70% open rate compared to the 40-45% Campus average
Operations Program Manager - Executive Recruiting
Google
01.2020 - 09.2021
- Managed and screened the active pipeline of 30+ Cloud Leadership roles resulting in 215 Offer Accepts
- Reviewed 380+ candidate resumes per week; 192% over the team target
- Consulted on over 30 Cloud L8+ job descriptions keeping in mind Public Relations guidelines while working with multiple partners to ensure high quality candidates fit the minimum and preferred qualifications outlined
Education
Bachelor of Science: Early Childhood Education -
Boston University
05.2016
Skills
- Lead Generation
- Pipeline Management
- Customer Relationship Management (CRM)
- Influencer Marketing
- Campaign Management
Timeline
Influencer Creative Manager
Treecard
12.2023 - 05.2024
Influencer Partnerships Lead
Covey Skincare
07.2023 - Current
Industry Talent Management Program Manager
Google
09.2021 - 03.2023
Operations Program Manager - Executive Recruiting
Google
01.2020 - 09.2021
Bachelor of Science: Early Childhood Education -
Boston University
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