Catherine Harpold
Summary
Industrious Marketing Specialist offering three years of marketing experience along with a decisive and hardworking approach. Demonstrated knowledge of graphic design, photography, and project management. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
7
7
years of professional experience
Work History
Email Marketing Specialist
Hay House, Inc.
07.2021 - 10.2023
- Created all assets related to email marketing campaigns, from initial conceptual mockup to design and HTML coding.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Tracked key performance indicators to measure success of campaigns.
Production Graphics Specialist
Express Identification Products
08.2020 - 07.2021
- Created production ready barcode designs while ensuring color is accurately calibrated for various types of print material.
- Implemented design feedback from customers and internal stakeholders to improve project outcomes.
- Edited and enhanced existing artwork and graphics.
Marketing Specialist
Advanced Diabetes Supply
06.2019 - 08.2020
- Molded the foundation of the first ever marketing role for the company.
- Created customized marketing materials to increase product awareness.
- Onboarded new team members and coached personnel in marketing tasks.
Photographer
Fashionphile
10.2018 - 05.2019
- Utilized various types of camera equipment to capture best possible shots.
- Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
- Digitally edited photos to enhance appearance.
Graphic Designer
Backdrop Outlet
11.2016 - 10.2018
- Consulted with customers to present mockups and collect information for adjustments.
- Developed creative design for various print materials, banners and signs.
- Applied color theory and composition techniques to construct appealing designs.
Education
Bachelor of Arts - Professional Photography
Brooks Institute
Ventura12.2016
Skills
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign
- Dreamweaver
- Acoustic
- Asana
- Microsoft Office
- HTML/CSS
- Project Management
- Team Collaboration
- Detail-Oriented
Timeline
Email Marketing Specialist
Hay House, Inc.
07.2021 - 10.2023
Production Graphics Specialist
Express Identification Products
08.2020 - 07.2021
Marketing Specialist
Advanced Diabetes Supply
06.2019 - 08.2020
Photographer
Fashionphile
10.2018 - 05.2019
Graphic Designer
Backdrop Outlet
11.2016 - 10.2018
Bachelor of Arts - Professional Photography
Brooks Institute
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