Catherine Kerr
Lakewood,CO
Summary
Dynamic Marketing Manager with a strong background in community engagement and fundraising for non-profits. Successfully led digital campaigns that raised $4.5M for Colorado Gives Day and developed content strategies that generated $8M annually through event planning. Committed to enhancing donor loyalty through innovative communication.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Catholic Charities of Denver
Denver, CO
10.2021 - Current
- Event Strategy: Developed integrated content campaigns for 12 annual events, averaging 95% ticket sales and generating $8M annually.
- Fundraising Record: Led digital campaigns for Colorado Gives Day 2025, achieving record $4.5M in donations.
- Strategic Storytelling: Directed website navigation and created the 'Faces of Hope' story series, driving a 12% YoY increase in donations.
- Donor Engagement: Oversaw monthly Charity Works newsletter, engaging over 100K donors and volunteers.
- Media Outreach: Spearheaded PR strategy and media outreach, enhancing community engagement and visibility of mission.
- Internal Comms: Enhanced internal communications by creating a weekly newsletter and leading biweekly all-hands meetings.
Program Supervisor
Marisol Homes
02.2021 - 10.2021
- Program Innovation: Launched a trauma-informed childcare program supporting children impacted by domestic violence.
- Supervised daily operations of residential programs, ensured compliance, and enhanced delivery of comprehensive support services.
- Revitalized donor and volunteer engagement through personalized tours, fostering stronger community connections and support.
- Produced monthly newsletters to stakeholders, highlighting key updates and articulating targeted donation needs.
Communications Intern
Make-A-Wish Colorado
05.2020 - 09.2020
- Created social media content during COVID-19, enhancing engagement by 25% and increasing followers by 15%.
- Strengthened alumni relations through storytelling campaigns, elevating engagement by 20% during pandemic restrictions.
Education
BACHELORS - JOURNALISM, Public Relations
Metropolitan State University of Denver
Denver, CO05-2020
Skills
- Brand Management
- Strategic storytelling
- Campaign Development
- Social Media Management
- Public Relations
- Communications
- Media relations
- Newsletter Creation
- Website Management
- Video creation
- Event Planning
- Google Analytics Certification
- HubSpot
- Adobe Acrobat
- Wordpress
- Canva
Timeline
Marketing Manager
Catholic Charities of Denver
10.2021 - Current
Program Supervisor
Marisol Homes
02.2021 - 10.2021
Communications Intern
Make-A-Wish Colorado
05.2020 - 09.2020
BACHELORS - JOURNALISM, Public Relations
Metropolitan State University of Denver