catherine terrana

• Financial Strategy & Brand Integrity: Developed financial strategies aligned with Stronger for Longer's mission of delivering high-quality, all-natural supplements, supporting a 20% annual revenue increase while upholding rigorous standards of integrity and transparency.
• Budgeting & Cost Efficiency: Led cost management initiatives that reduced expenses by 15%, maintaining product excellence and supporting veteran-founded values focused on trust and community building.
• Revenue Growth & Community Engagement: Boosted sales by 25% through partnerships and community-driven educational programs, reinforcing Stronger for Longer's commitment to customer empowerment.
• Financial Reporting & Compliance: Ensured compliance and transparency in financial reporting, bolstering stakeholder confidence and reinforcing the brand’s trusted reputation in the wellness industry.
• Cross-Functional Leadership: Collaborated with product, marketing, and sales teams to drive new product launches, aligning financial goals with customer-focused initiatives that emphasize longevity and efficacy.
• Investor Relations & Fundraising: Managed investor relations, securing funding rounds that fueled growth while maintaining the brand’s integrity-focused values.

• Community Building & Engagement: Fostered a welcoming, vibrant community for international members, driving a 20% increase in event participation by curating diverse activities that catered to expat needs and cultural interests.

• Event Planning & Coordination: Organized monthly networking events and cultural meetups across global cities, enhancing member engagement and increasing event attendance by 30%.

• Cross-Cultural Communication: Facilitated seamless interactions between members from over 90 nationalities, creating an inclusive environment that improved member satisfaction scores by 25%.

• Member Retention & Satisfaction: Implemented retention strategies focused on valuable, local insights and resources, resulting in a 15% increase in annual membership renewals.

• Digital Engagement & Content: Managed digital community platforms, crafting content that resonated with expats and drove a 35% increase in online engagement.

• Nurture events designed to stimulate clients' senses through exemplary experiences, personal services, and amenities; followed-up with guests with additional services that enhance their experience
• Leveraged business management expertise and developed counterstrategies to overcome market challenges, sustaining the business despite stiff competition and economic turmoil caused by the COVID-19 pandemic
• Proactively engage clients to learn how each person wants to live; develop plans to address needs and strengths, and help freedom seekers turn their passion into purpose using NLP tools and techniques
• Researched, developed, and distributed content to targeted media, building brand awareness through digital and social media marketing on Instagram and Facebook

• Increased revenue by conceiving, implementing, and facilitating innovative sales initiatives, providing appropriate solutions to meet clients' needs, and delivering best-in-class customer service
• Collaborated and engaged with key customers, established and maintained effective relationships with clients, and identified growth opportunities that dramatically increased customer base and bottom line
• Developed strategies to grow the business by leveraging client loyalty programs, events, product knowledge, services, and operational procedures optimization; as a result, achieved Top Seller Award

• Planned, organized, executed, and hosted 6-8 events per month for two Residential Luxury Buildings; managed and created amenities and events schedules while providing top-notch luxury concierge services to the residents
• Created and oversaw the annual event budget related to the entire programming process while executing a 'Neighborhood Guide' that included sourced discounts from local businesses
• Responded to residents' inquiry calls promptly, courteously, and friendly, assessing their needs to provide them with the best solutions
• Generated event program guidelines, designed invitations, finalized the guest list, and coordinated replies; created and developed monthly content for flyers, newsletter & lifestyle news bulletin

• Developed classes accessible to students of all levels from beginner to advanced and cultivated an atmosphere of acceptance and non-judgment so that anyone who came could reap the benefits of each class
• Created a safe and comfortable environment for my clients to relieve stress, improve health, and encourage and challenge themselves by giving practical tools, realistic expectations, and achievable goals
• Developed evaluations to measure the client's strength, motor development and function, sensory perception, and functional capacities to determine and implement appropriate exercise programs

• Modeled appropriate social behaviors and encouraged concern for others to develop interpersonal relationships and communication skills

• Managed the execution of online programs, including email marketing, display, affiliate, and other direct response channels, determining material segmentation based on content and targeted demographics

• Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships

• Researched, analyzed, and gathered competitive intelligence for strategic planning, competitive firm positioning, and business development activities while managing all facets of daily business and marketing operations