Catherine Tracey

• Increase sales revenue by developing and implementing strategic sales plans tailored to client needs.
• Quickly establish solid relationships with key clients through effective account management and consistent communication.
• Expand market presence by identifying new business opportunities and successfully close deals.
• Collaborate with cross-functional teams to develop innovative solutions that meet customer needs, resulting in higher customer satisfaction, and continued sales for both parties.
• Negotiate and close profitable sales contracts with new and existing customers to increase loyalty and retention.
• Create and implement successful sales campaigns to drive leads and increase sales.
• Identify client business needs by gaining understanding of their goals and objectives to develop advertising solutions
  • Deliver multi-platform, integrated sales presentations to negotiate and close broadcast and digital clients
  • Develop and manage marketing plans and strategies to increase brand visibility and market share
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, etc.
  • Follow procedures for preparing orders, resolving billing issues, submitting sales reports, pipeline lists, and forecasts

• Generated $675K in print and promotional item sales two years in row.
• Provided consultative sales techniques that delivered optimal service and products.
• Established another source of revenue for company by implementing ePublishing.
• Enhanced brand awareness by developing and executing strategic communication plans.
• Spearheaded email marketing campaigns that drove substantial traffic to website while maintaining low bounce rates.
• Served as trusted advisor to senior leadership on matters. related to internal messaging during times of organizational change.
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• Implemented new revenue stream by creating, designing, editing, and selling brand-new magazine for Northeast Dairy Association, which ultimately improved their distribution channels.
• Increased sales revenue by building and maintaining strong relationships with key clients.
• Implemented CRM systems to efficiently track client interactions and enhance customer service.
• Mentored junior sales representatives, improving overall team performance and productivity.
• Enhanced client loyalty by providing personalized support and addressing concerns promptly and professionally.
• Developed new territories for expansion, resulting in increased market share.

• Proven experience in Northeast, providing clients and agencies with strategic creative media solutions as multi-platform marketing partner.
• Responsible for over $3MM in print and digital revenue.
• Broke new business from: Blue Buffalo, Poise, Schiff (MegaRed, Airbourne, Move Free & Vitamins) Chathem (Gold Bond), Abbott(FreeStyle), Green Mountain Coffee, CVS, frontline, OneMain Financial, Lunesta, Energizer, Purdue Pharma (Colace, Senokot), Allegra, Milk Pep, to PBS.
• Sold multi-media platform to OneMain Financial, Abbott(FreeStyle) & Salonpas.

Exceeded year's goal by over 27%.

Broke 16 accounts; 10 of which were in first 3 months; Anguilla Tourist Board, Kerala Tourism, Alfred Angelo, Blue Nile, David's Bridal, Disney, Kodak, Tacori, Target, Vera Wang.

• Increased client satisfaction by developing and implementing strategic digital marketing campaigns tailored to their needs.
• Contributed to company revenue growth by upselling additional digital services to existing clients based on their specific needs and goals.
• Optimized clients'' online presence through continuous monitoring, analysis, and adjustment of digital marketing strategies.

• Reached sales quota for year within 10 months.
• Attended fashion shows throughout country.
• Managed and grew couture and mass brands; Alyce Designs, Anjolique, Badgley Mischka, Birnbaum & Bullock, Kirstie Kelly, Kwiat, Cartier Reem Acra, Romona Keveza, Vista Prints.
• Increased brand recognition by developing and executing innovative marketing campaigns for fashion products.
• Strengthened relationships with key industry partners through effective networking and collaboration opportunities.

• Exceeded 2006 and 2007 quotas
• New business broke: BR-111, Corian, Ekornes, GE Appliances & Lighting, Hunter Douglas, and Kahlua.
• Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
• Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

• Exceeded quota in 2002, 2003 and 2004.
• Appointed Home Solutions Sales Person for following accounts: Bulova, Harden, Hunter Douglas, Miele, MI Home Products, Waverly, Wear-Dated Upholstery.
• Successfully brought in $6 million in revenue for Meredith Publications in 2003 through Home Solutions.
• New business broke: Country Home including American Standard, Gallo, Lutron, Miele, Natuzzi, NKBA, and Office Depot.
• Increased existing business for Country Home for following accounts: Armstrong and KitchenAid.