Andres Ochoa
Fair Oaks,CA
Summary
Accomplished Marketing Consultant with a proven track record, adept in new market research and client consulting. Leveraged expertise in product marketing and media buying to exceed sales targets and foster long-term relationships. Skilled in analyzing data and campaign performance, consistently achieving and surpassing goals through strategic planning and effective team collaboration.
Overview
8
8
years of professional experience
Work History
Marketing Consultant
Cumulus Media Inc
07.2024 - Current
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
- Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities.
- Achieved sales goals using persuasive selling methods.
- Developed and executed streaming, digital, video promotions to boost visibility and drive business.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
Account Executive
Univision
09.2023 - 03.2024
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Stayed current on company offerings and industry trends.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Built relationships with customers and community to promote long term business growth.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Presented professional image consistent with company's brand values.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Attended monthly sales meetings and quarterly sales trainings.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Developed and maintained strong working relationships with professionals within assigned territory.
National Sales Manager
Hearst Television
03.2017 - 07.2023
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Prepared sales presentations for clients showing success and credibility of products.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Built relationships with customers and community to establish long-term business growth.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Education
Bachelor of Arts - Psychology
California State University, Sacramento
Sacramento, CASkills
- Analyzing data
- New market research
- Product marketing
- Client consulting
- Reporting sales
- Affiliate marketing
- Campaign performance assessment
- Media Buying
- Web Analytics
Languages
Spanish
Native or Bilingual
Timeline
Marketing Consultant
Cumulus Media Inc
07.2024 - Current
Account Executive
Univision
09.2023 - 03.2024
National Sales Manager
Hearst Television
03.2017 - 07.2023
Bachelor of Arts - Psychology
California State University, Sacramento
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