CATHRYN WINNIK
Kansas City,MO
Summary
Dynamic marketing leader with a proven track record of enhancing customer satisfaction and retention through innovative event planning and effective stakeholder communication. Expertise in optimizing product strategies and implementation processes to strengthen market presence while achieving significant cost efficiencies. Proficient in utilizing market analysis and data-driven insights to guide product development and strategic business decisions, ensuring alignment with evolving market trends. Committed to driving growth and fostering collaborative environments that lead to impactful marketing initiatives.
Overview
7
7
years of professional experience
Work History
Product Manager - Implementation & Marketing
Interblock Gaming
Las Vegas
12.2022 - Current
- Enhanced customer satisfaction through successful onboarding and product implementation.
- Ensured timely project delivery by developing detailed implementation plans and timelines.
- Improved customer retention by managing communications to identify and resolve issues.
- Informed product improvements by collecting and analyzing customer feedback effectively.
- Increased brand visibility through planning and executing large-scale product events.
- Achieved YoY savings by managing event budgets, timelines, and logistics meticulously.
- Maintained close relationships with customers, vendors, partners and other stakeholders throughout product cycle.
- Monitored customer feedback, market trends and industry best practices to inform product strategy.
- Facilitated regular communication between internal teams as well as external partners regarding project status updates.
- Conducted market research to identify trends, customer needs, and competitive landscape.
Sales Enablement & Brand Experience Manager
World View Space
Las Vegas
11.2021 - 12.2022
- Increased brand engagement by overseeing impactful content and experiential initiatives.
- Boosted positive brand sentiment through monitoring perception and recommending improvements.
- Enhanced sales productivity by maintaining dynamic sales enablement tools and resources.
- Facilitated ongoing product education to empower sales team effectiveness and knowledge.
- Executed innovative sales engagement initiatives, driving qualified leads and opportunities.
- Managed event logistics and budgets, ensuring high-quality standards within cost constraints.
Sales & Marketing Manager
RES Exhibits
Las Vegas
11.2018 - 12.2021
- Strengthened relationships with exhibitors, agencies, and brand clients, driving collaboration.
- Identified and addressed client needs, proposing tailored experiential solutions.
- Enhanced sales through impactful presentations, proposals, and effective contract negotiations.
- Optimized sales pipeline management, improving revenue forecasting and CRM accuracy.
- Executed innovative marketing strategies, boosting client exhibition activity visibility.
- Analyzed market trends and customer needs, providing strategic insights for decision-making.
Education
Bachelor of Arts - Psychology
University of Nevada, Las Vegas
Las Vegas, Nevada, NVSkills
- Go-to-market strategy
- Project management
- Product strategy
- Data analytics
- CRM expertise
- Event planning and logistics
- Market analysis
- Stakeholder communication
- Organizational effectiveness
- Project management software proficiency
Timeline
Product Manager - Implementation & Marketing
Interblock Gaming
12.2022 - Current
Sales Enablement & Brand Experience Manager
World View Space
11.2021 - 12.2022
Sales & Marketing Manager
RES Exhibits
11.2018 - 12.2021
Bachelor of Arts - Psychology
University of Nevada, Las Vegas