Cathy Hollins
Classical Conversations
Bellbrook,OH
28
years of professional experience
Dynamic professional with over 10 years of experience in Classical Conversations Leadership. Excels for coaching leaders with attention to detail ensuring the Classical Conversations Core Values and Structure, Content and Pedagogy are upheld. Previous experience of eight years of report writing, proofreading and editing of compliance documents for Department of Defense installations detailing step-by-step processes.
Work History
Community Sales Representative
2 Months- Developed relationships with potential customers through effective communication and knowledge of all the Classical Conversations Programs and Local Communities.
- Generating and working new leads by reaching out promptly and passing engaged leads to the appropriate Licensed Community Director (LCD) or qualifying the lead to identify whether they are a potential LCD of a new community.
- Follow a consistent outreach attempt until lead is reached or window closes.
- Utilizes CRM software to manage leads, track leads, and monitor sales progress through deals.
- Collaborates with Community Support Leaders to tag deals and ensure the LCD is following up with the leads.
- Meets weekly with the CSL to review communities and lead status.
Area Representative
9 Years 7 Months- Cultivated relationships with local communities to promote programs and help achieve sales target goals.
- Hosted and facilitated Parent Practicums to invest and support parents in deepening their understanding of classical skills of learning, supporting family retention and stimulating growth by casting vision.
- Recruited Practicum trainers and speakers when three-day Practicums were held.
- Analyzed enrollment data and collected area metrics to identify trends, and to create an area growth and sales strategy
- Recruited, led and supported a Local Representative team to help grow and retain thriving communities through coaching and communication.
- Supported retention efforts by using the area grown and sales strategy to analyze the progress of ensuring full Director coverage needed for all programs and family retention.
- Participated and recruited volunteers for conventions to increase the Classical Conversations' brand recognition in the homeschool community.
- Organized and held regular team meetings to coach, discuss progress, cascade information and vision.
- Coached Local Representatives on how to use the CRM to contact new leads, create deals for potential members and directors, and use the CRM as a resource for growth and sales strategy.
- Performed effectively in a self-directed work environment, managing day-to-day operations and decisions.
- Held 1:1 meetings with Local Representatives bi-weekly to help build relationships, collecting metrics, coaching, assessing health of communities, and cast vision.
- Ensured the content, structure and pedagogy and Core Values were upheld among communities and local leaders through coaching ensuring program integrity is upheld.
Qualified Trainer
6 Months- Facilitated online training sessions for Support Representatives on.
- Delivered presentations to coach Support Representatives on the role including strategy, outreach, licensing and supporting directors, director licensing orientation and community visits.
- Managed and executed online training for up to 60 Support Representatives per session.
Support Representative
1 Year 11 Months- Licensed, mentored and coached Directors for all program levels in Classical Conversations through 1:1 meetings, team meetings and community visits.
- Implemented and executed Outreach plans during each season.
- Hosted Community Leader Orientation ensuring Directors were equipped in the Classical Christian Model and coaching to adhere to the content, structure and pedagogy of Classical Conversations.
- Coached through relational stewardship and conflict resolution issues.
- Conducted Information Meetings and other Outreach events to grow new and established communities.
- Recruited new directors and families to further grow communities in my assigned area.
- Partnered with Directors to encourage retention and held monthly team meetings to cascade information.
- Studied the demographic and psychographic data of assigned area to help focus on types of outreach efforts for area.
Environmental Scientist
5 Years 6 Months- Prepared detailed procedure reports based on findings to ensure compliance with EPA standards..
- Prepared/written over 100 comprehensive environmental reports for various projects, ensuring compliance with federal regulations and guidelines detailing the step-by-step instructions necessary for containing environmental spills matched to each of the Department of Defense (DoD) locations.
- Served as technical consultant to ensure the proper reports were maintained for regulatory compliance with the DoD.
- Created several graphs and charts using pivot tables in Excel to help with hazardous material reporting.
- Created a Help File and document to illustrate for the client on how to use the software Jones Technologies created to manage hazardous material reporting.
Education
Bachelor of Arts - Business Communications
Skills
Customer relationship building and retention
Strategic planning
Performance tracking
Coaching Directors and Local Representatives
CRM proficiency
Microsoft 365 proficiency (Word
Excel
Teams
Outlook and PowerPoint)
Territory management
Proposal and report development including writing and editing
Event planning and participation
Time management
Timeline
Community Sales Representative
Classical Conversations
08.2026 - CurrentRead More
Qualified Trainer
Classical Conversations
09.2019 - 03.2020Read More
Area Representative
Classical Convesations
12.2016 - 07.2026Read More
Support Representative
Classical Conversations
01.2015 - 12.2016Read More
Environmental Scientist
Jones Technologies
09.1998 - 03.2004Read More
Cedarville University
Bachelor of Arts from Business Communications
Read More