Summary
Work History
Education
Skills
Websites
Technology
Professional Training
Timeline
BusinessAnalyst
Cathy Bechler

Cathy Bechler

Summary

Collaborative Product Designer with expertise in determining functionality and enhancements. Knowledgeable in creating production-ready designs. Offering a successful career history comprising more than 10 years experience in digital content and design.

Work History

Freelancer

Cathy Bechler Designs
12.2022 - Current
  • UX strategy and design for small businesses, startups, and agencies
  • Using a design thinking approach, deliverables include, research, sitemaps, prototypes, usability tasting
  • Projects include creating responsive website designs for local businesses with focus on generating leads

Content Designer

YAI
11.2022 - Current
  • Working in close collaboration with business stakeholders, PM, engineer, SEO, and content team in a fast paced product development environment
  • Following a lean UX approach content design deliverables include: create a taxonomy, research and requirements gathering, research requirements, evaluative
  • Creating, marketing, landing pages, visual content for web, social, and other campaigns
  • Communicating best practices with stakeholders
  • Maintaining and updating content as needed

Web Content Manager

YAI
02.2016 - 12.2022
  • Managed and designed content for distribution to online channels and marketing campaigns
  • Utilized analytics and site metrics to determine areas of improvement
  • Worked in a fast-paced environment supporting varied and competing needs of a variety of internal stakeholders
  • Approved, reviewed, edited, and maintained content flowing to website, other digital, and print channels.

Community Manager

YAI
02.2014 - 02.2016
  • Created and implemented a communication plan to market resources, services, and events
  • Built and provided administration for online registration for events, increasing staff efficiency, and data collection capacity; decreasing no-show rates by 60% and providing a positive user experience
  • Developed microsites, including posting, editing, and curating content
  • Played key role in re-development of YAI's information, events, and service pages with searchable databases on yai.org.

Education

Post Graduate Diploma - Social Science Research Methods

Nottingham Trent University

Bachelor of Science - Psychology

Nottingham Trent University

Skills

  • UX Strategy
  • Usability Testing
  • Qualitative and Quantitative Research
  • Research and Requirements
  • Digital Design
  • Sitemaps
  • Accessibility with WCAG 21

Technology

  • Figma
  • Miro
  • Maze
  • Adobe Creative Cloud
  • Jira
  • Drupal
  • Wordpress

Professional Training

  • UX Academy & UX Foundations - DesignLab
  • Web Accessibility Training - WebAIM
  • InDesign - Noble Desktop
  • Front End Web Development - Thinkful

Timeline

Freelancer

Cathy Bechler Designs
12.2022 - Current

Content Designer

YAI
11.2022 - Current

Web Content Manager

YAI
02.2016 - 12.2022

Community Manager

YAI
02.2014 - 02.2016

Post Graduate Diploma - Social Science Research Methods

Nottingham Trent University

Bachelor of Science - Psychology

Nottingham Trent University

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Cathy Bechler