Catie Rowan
Wilmington,NC
Summary
Creative and results-driven social media content creator with experience in many different fields. Proven ability to analyze social media trends, interact with audiences, and drive engagement. Experience in graphic design and video editing with a strong foundation in sports marketing. Dedicated to building brand presence through high-impact content.
Overview
1
1
year of professional experience
Work History
Social Media Manager
Whiteville High School (Athletics Department)
Whiteville, NC
01.2025 - Current
- Guided the visual content creation process, working closely with graphic designers to ensure alignment with brand aesthetics.
- Utilized Twitter and Facebook to promote products, services and content.
- Collaborated with other departments to ensure brand consistency across all channels.
- Built and maintained corporate image, brand and identity.
- Produced films and other video products, regulating distribution and operating film library.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
Social Media Content Creator
UNCW Office of University Relations
Wilmington, NC
08.2024 - Current
- Researched trending topics related to target audience.
- Adapted content and strategies in response to changing social media algorithms and platform updates.
- Developed content strategy to increase social media followers and engagement.
- Created engaging, original content including posts, videos, and graphics tailored to specific platform requirements.
- Produced videos by writing scripts, editing and posting final creative.
- Monitored social media trends and insights to guide content creation and strategy adjustments.
Education
Bachelor of Arts - Communications
University of North Carolina At Wilmington
Wilmington, NC12-2026
Skills
- Online presence monitoring
- Goal planning
- Advertising
- Digital media
- Engagement monitoring
- Social media strategy
- Adobe creative suite
- Teamwork and collaboration
- Interpersonal skills
- Microsoft Word
- Microsoft Powerpoint
References
References available upon request.
Timeline
Social Media Manager
Whiteville High School (Athletics Department)
01.2025 - Current
Social Media Content Creator
UNCW Office of University Relations
08.2024 - Current
Bachelor of Arts - Communications
University of North Carolina At Wilmington
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