Caya Sobota

Dynamic creative collaborator with expertise in social media growth, event marketing, and brand partnerships. Proven ability to drive impactful campaigns and foster connections within the fashion and music industries.

Meta Certified Digital Marketing Associate (Ads Specialist), MM/DD/YY

• Directed marketing campaigns as Marketing Director at Arlington Toyota, overseeing brand growth and engagement.
• Worked alongside Grammy-winning Diane Warren and produced content for Warner Bros. & Peacock.
• Designed merch for Lil Wayne’s Lil Weezy Fest 2024.
• Modeled and collaborated at Factory Town, We Belong Here, Miami Music Week, Art Basel, and F1.
• Supported fashion/music crossovers with Pur3, including Yeezy, Rhude, Casablanca, and Tyla Yaweh.
• Built strong ties with Insomniac (Pascquale Rotella) and Live Nation (Erik Litmanovich).
• Founded advocacy platform Sent Away Utah, leading grassroots reform efforts.

10/01/24, Factory Town / Live Nation, Miami, FL, Dear Hiring Manager, I am excited to apply for the Social Media Manager position at Factory Town, a role I have admired and anticipated since discussing it with Eric Litmonivich during Art Basel 2024. Having worked as Marketing Director for Arlington Toyota and built a career at the intersection of music, fashion, and live events, I believe I bring the perfect balance of strategic marketing leadership, hands-on content creation, and authentic cultural connection to thrive in this position. At Arlington Toyota, I led marketing campaigns that blended digital strategy, event partnerships, and community engagement, building measurable growth while managing creative teams. The responsibilities outlined in this role—developing social media calendars, leading cross-platform campaigns, creating buzz-worthy content, and optimizing analytics—are exactly what I mastered at Toyota, with the added passion that comes from my deep roots in the music and festival space. Since 2021, I have been directly involved in Factory Town events as a model and cultural collaborator, experiencing firsthand how your brand shapes Miami’s nightlife. My broader event work includes We Belong Here, Miami Music Week, Art Basel, and Formula 1 activations, where I’ve represented lifestyle brands and built strong industry connections, including with Insomniac’s Pascquale Rotella. I have also collaborated with Pur3 on projects with Yeezy, Rhude, Casablanca, and Tyla Yaweh, where I combined fashion and music to launch breakout campaigns. In addition to my strategic marketing background, I bring strong technical and creative skills. I am Meta Ads certified, proficient in Adobe Suite, Canva, CapCut, and Shopify, and trained on the DJI Pro 3 drone for dynamic video content. My network—including access to Mintroom Studios and other creative production resources—positions me to create high-quality shoots and innovative campaigns that amplify Factory Town’s brand. With a Bachelor of Science in Business Management and Administration (minor in HR) from the University of North Florida, I combine formal training with real-world industry expertise. What sets me apart is not only my skill set, but my passion: Factory Town is more than a venue to me—it represents the culture I live and breathe. This role is truly my dream job, blending my career achievements with my love for music, festivals, and community. I would be honored to bring my strategic vision, creative execution, and industry network to the Factory Town team. Thank you for considering my application. I look forward to the opportunity to discuss how my background and passion align with your goals for this role. Sincerely, Caya Sobota