Chelsea Leigh Roberts
Summary
Driven to enhance the usability, functionality, and overall experience of digital products by leveraging analytical skills and user-centered design knowledge. Collaborate seamlessly with cross-functional teams to gather insights, identify pain points, and develop data-driven solutions for improved user satisfaction and business success.
Overview
7
7
years of professional experience
Work History
UX Analyst - Conversion Rate Optimization
NP Digital
08.2021 - 01.2025
- As the first member of the Conversion Optimization team, I worked with my manager to create training materials, best practice documents, as well as SOPs to ease onboarding for new members
- Collaborated interdepartmentally with developers, account managers and sales to provide the best opportunities back to the client
- Experience with a variety of B2B and B2C verticals, e-commerce as well as lead generation
- Examples include medical, apparel, automotive, software, and financial verticals
- Research consisted of both qualitative and quantitative data, using HotJar, CrazyEgg, User Testing, Customer Service Interviews, Universal Analytics and Bayard's Best Practices
- Created testing databases comprised of data found during research and prioritized concepts based on impact and frequency of occurrence during research
- Met with clients to discuss finding and provide recommendations on next steps, such as AB Testing and/or Page Templates
- Provided my team with the setup of VWO for AB testing and assisted in SOP creation
- Conducted AB test reports bi-weekly and created recommendations based on statistical significance
- Provided Figma files for both AB testing clients, as well as page template clients
- Average of +20% conversion lift among AB test clients
- 2023 Best CRO Campaign
Operations Specialist
Gannett - USA Today
02.2021 - 08.2021
- Provided support across the US for employees working in Salesforce
- Collaborated with the Product team, to improve our reporting dashboard, by running user testing
- Recruiting and screening participants, scheduling sessions, and assisting with other research planning and preparations
- Providing design direction to the UX team via mid-to-high fidelity concepts and prototypes based on user research feedback
- Maintaining a database of strong user research participants, as well as a central UX resource that gives team members visibility into research process and findings
- Resource for all sales processes, business systems, reporting systems, sales tools, and products
- Support of local or virtual office employees in tools, training, and troubleshooting
- Partner with Sales Managers and act as a resource and leader for the local sales team
- Set the tone for a culture that allows everyone to have a positive experience by leading by example
Custom Solutions Specialist
Gannett - USA Today
07.2020 - 02.2021
- AdTech experience across a variety of platforms
- SnapChat, Twitter, Facebook, Pinterest, Instagram, LinkedIn, Google, Waze, Tiktok, Amazon, Nextdoor, Houzz, Spotify, Pandora, Twitch
- UX and usability collaboration
- Strategic and quantifiable recommendations of platforms based on campaign goals
- Knowledgeable on new platforms and emerging media opportunities
Client Success Manager
Gannett - USA Today
07.2018 - 07.2020
- Execute digital campaigns and own results post sale
- Assess campaign trends, manage day-to-day performance, identify creative new techniques
- Analytically develop and advise strategies
- Troubleshoot and resolve performance issues
- Conflict and relationship management
Education
MA - Emerging Media Development & Design
Ball State University
12.2020
Skills
- Microsoft office
- Analytical thinking
- MS Excel
- Time management
- Team collaboration and leadership
- Project management
- Critical thinking
- Data research and validation
Timeline
UX Analyst - Conversion Rate Optimization
NP Digital
08.2021 - 01.2025
Operations Specialist
Gannett - USA Today
02.2021 - 08.2021
Custom Solutions Specialist
Gannett - USA Today
07.2020 - 02.2021
Client Success Manager
Gannett - USA Today
07.2018 - 07.2020
MA - Emerging Media Development & Design
Ball State University