Ceanna Spisto

Streamlined the lease-up process from market research, brand awareness, and lead conversion. Resulting in successful closing of leasing transactions for Marshall Valley, a 76-unit, 150-bed student housing high-rise.

• Strategically launched Marshall Valley's brand by using market trends through social media, website, and digital ads.
• Successfully managed all on-site operations as the sole property manager, navigating the transition from by-the-bed to by-the-unit leasing within the student housing project.
• Created and presented detailed reports covering leasing velocity, marketing performance, promotional ROI, and budget financials to support ownership.
• Secured a university athletic partnership with Lehigh University, enabling access to university mass emails, campus marketing events, and logo rights; strengthened brand credibility through official affiliation and exclusive housing access for student-athletes.
• Built and led a high-performing on-site team by recruiting, training, and mentoring staff; fostered a positive, inclusive work culture through team engagement initiatives, feedback loops, and performance-based incentives.
• Conducted ongoing competitive analysis by tracking pricing, leasing velocity, and marketing strategies of comparable properties to inform data-driven decision-making and stay ahead of market trends.
• Designed and implemented targeted leasing promotions to drive urgency and increase lease conversions while maintaining projected revenue goals.
• Streamlined lead generation and conversion through structured calendar scheduling, detailed information forums, and RoomSync integration, improving overall leasing efficiency.
• Proactively extended leasing office hours from 5 to 7 days per week to better align with student schedules and optimize lead follow-up and conversion.

Assisted the Lease-Up Specialist in managing leasing operations, marketing strategies, brand development, and team coordination for Marshall on 5th, a 396-bed student high-rise with an anticipated annual revenue of $5 million.

• Achieved and upheld a 75% personal closing ratio during the lease-up phase by delivering personalized tours, consistent lead follow-up, and relationship-driven sales strategies.
• Conceptualized and executed strategic marketing events, resident engagement campaigns, and cross-promotional partnerships with local businesses to generate qualified leads and elevate brand presence.
• Negotiated and secured a high-visibility partnership's, including entertainment, news, and event-based social media platform, resulting in a measurable increase in website traffic, tour bookings, and social engagement.
• Initiated and formalized an athletic marketing partnership with the University of Alabama at Birmingham, securing promotional access at all athletic, campus events and exclusive first-leasing opportunities for student-athletes, driving early occupancy momentum.

Assisted the Community Manager in leasing operations, resident relations, and marketing initiatives for The Retreat at Mountain Brook, a 600-unit Class A multifamily community.

• Delivered exceptional customer service to prospective residents through phone calls, in-person and virtual property tours, and timely follow-up communications.
• Performed various administrative tasks and assisted in the completion of all leasing paperwork needed prior to move-in.
• Walked units and completed move in check lists to ensure the resident move in goes smoothly.
• Organized and facilitated resident events through social media marketing and customer outreach.

Assisted the Property Manager to drive leasing efforts, implement targeted marketing strategies, and enhance resident satisfaction at The Bluff’s at Riverview, a 200-unit multifamily community.

• Delivered exceptional customer service by engaging prospects through phone calls, emails, property tours, virtual tours, and social media, ensuring a positive and seamless experience.
• Managed the full application process, generated lease and renewal agreements, and ensured timely and accurate documentation for all residents.
• Demonstrated exceptional sales skills by converting phone inquiries into signed leases without requiring in-person tours, utilizing persuasive communication and tailored follow-up strategies to effectively close deals.
• Built rapport with prospects through thorough understanding of their needs, addressing concerns and highlighting property benefits, resulting in a seamless transition from inquiry to phone calls, tours, and lease signing.
• Contributed to a significant occupancy increase from 60% to 98% within a few months by successfully converting tours into signed leases through personalized follow-ups and tailored presentations.