Cecelia Schinella
Peoria,AZ
Summary
Motivated and detail-oriented marketing student with a strong foundation in market research, brand strategy, and consumer behavior. Experienced in team-based projects and real-world brand analysis, including work on brands like DraftKings. Passionate about data-driven decision-making, digital marketing trends, and creative storytelling. Eager to apply academic knowledge and hands-on experience to drive value in a fast-paced marketing environment.
Overview
3
3
years of professional experience
Work History
Market Analysis
DraftKings
01.2025 - Current
- Performed qualitative and quantitative market research to identify trends, opportunities, and customer insights for the DraftKings brand, contributing to data-driven strategy recommendations
- Worked closely with a research team to gather and synthesize market data for the brand DraftKings, presenting findings to stakeholders with actionable marketing insights
- Developed a potential brand extension strategy for DraftKings, aligning with core brand values and targeting new market segments
Nanny
Miglani Family
04.2024 - Current
- Organized daily educational and recreational activities for children, enhancing their cognitive and social skills through interactive learning, by planning diverse activities and outings
- Coordinated schedules and transportation for school and extracurricular activities ensuring timely attendance and clear communication with parents
Pumpkin Patch Manager
Blazin Barbecue
10.2022 - 10.2024
- Led a team of 4 seasonal employees creating a positive and efficient work environment through effective scheduling and task delegation
- Organized daily financial records for sales and inventory, streamlining record-keeping process to ensure accurate cash handling and inventory management
Concessions Stand Attendant
Deleware North
02.2024 - 03.2024
- Communicated with 100+ customers daily utilizing excellent interpersonal skills and increasing customer satisfaction
- Operated a POS system accurately, minimizing errors and contributing to positive customer feedback on transaction efficiency
Education
Bachelor of Science - Marketing
Arizona State University
Tempe, AZ05-2027
Skills
- Customer Service
- Canva
- Microsoft Excel
- POS system
- Market Research
Timeline
Market Analysis
DraftKings
01.2025 - Current
Nanny
Miglani Family
04.2024 - Current
Concessions Stand Attendant
Deleware North
02.2024 - 03.2024
Pumpkin Patch Manager
Blazin Barbecue
10.2022 - 10.2024
Bachelor of Science - Marketing
Arizona State University
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