Summary
Overview
Work History
Education
Skills
Certification
Gaming Experience
Accomplishments
References
Timeline
Generic

CECILE E. DE VERA

Auburn,WA

Summary

Experienced event coordinator and marketing leader with over 13 years of experience in community activation, retail leadership, and brand execution. Proven ability to lead consumer-facing events, coordinate cross-functional logistics, and support live experiences from concept to post-event reporting. Strong familiarity with Nintendo franchises and fan communities, having previously worked at Nintendo of America. Adept at staff training, gameplay promotion, and fast-paced problem-solving under live conditions.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Assistant Manager / Community Engagement Leader

Vuori
Bellevue, WA
10.2024 - Current
  • Planned and executed store events, training sessions, and branded activations to engage local community.
  • Led coordination of national marketing efforts including META Facebook shopping campaign.
  • Created playbooks for event execution and trained team on product storytelling and consumer experience.
  • Produced weekly post-event insights and KPI reports shared with leadership teams.
  • Drove foot traffic and campaign success through collaborative partnerships and social engagement.
  • Liaised with external vendors to arrange promotional materials for events.
  • Worked with cross-functional teams to achieve goals.

General Manager

Oakley, Inc.
Tukwila & Bellevue, WA
10.2022 - 11.2024
  • Managed large-scale in-store promotions and product launch events, coordinating staff and merchandising logistics.
  • Collaborated with cross-functional departments to execute brand-aligned marketing strategies.
  • Increased customer retention by developing tournament-style product showcases and demos.
  • Trained team on engagement best practices, hardware knowledge, and visual compliance.
  • Led high-volume store to 20% sales growth and received award for best performance turnaround.

Assistant Manager

Oakley, Inc.
Tukwila & Bellevue, WA
02.2016 - 10.2022
  • Managed large-scale in-store promotions and product launch events, coordinating staff and merchandising logistics.
  • Collaborated with cross-functional departments to execute brand-aligned marketing strategies.
  • Increased customer retention by developing tournament-style product showcases and demos.
  • Trained team on engagement best practices, hardware knowledge, and visual compliance.
  • Led high-volume store to 20% sales growth and received award for best performance turnaround.

Assistant Manager

Laser Quest Entertainment
Federal Way, WA
08.2008 - 09.2015
  • Coordinated live play events, trained facilitators, and ensured alignment to safety and competition rules.
  • Oversaw maintenance of interactive hardware and game systems.
  • Engaged with youth and adult groups to deliver memorable and safe competitive experiences.

Consumer Repair Technician

Nintendo of America Inc. (via Aerotek)
Redmond, WA
  • Conducted diagnostics and repair for Nintendo systems, ensuring compliance with internal QA procedures.
  • Gained hands-on familiarity with Nintendo systems, consumer support process, and gameplay functionality.
  • Supported team goals around quality repair throughput and customer satisfaction benchmarks.

Software & Hardware Tester

CompuComp Excel Data, Microsoft
Redmond, WA
  • Performed exploratory testing and documentation for development teams.
  • Ensured product quality through detailed QA practices and test case execution.

Education

Associate Degree - Restaurant Production

South Seattle Community College
Seattle, WA

Associate Degree - Banquets and Catering

South Seattle Community College
Seattle, WA

Skills

  • Live Event Coordination
  • Consumer Engagement
  • Retail & Community Activation
  • Tournament Logistic Support
  • Excellent Verbal and Written communication
  • Budget assistance
  • Vendor relationship management
  • Microsoft Office Suite
  • Cross-functional Collaboration
  • Staff Training & Supervision
  • Asset Review & Brand Compliance
  • Internal/External Communication
  • Documentation & Policy Adherence
  • Team collaboration

Certification

  • META Social Media Marketing Certificate (completion 08.2025)
  • Associate Digital Marketing Certificate (completion 08.2025)
  • Intro to Programming, Epicodus, Seattle, WA

Gaming Experience

Extensive gameplay experience across Nintendo titles including Mario Kart, Super Smash Bros., Splatoon, and The Legend of Zelda. Experienced in live hardware demonstrations, gameplay training, and community interaction. Passionate advocate for gaming events, esports, and Nintendo's approach to competitive fun.

Accomplishments

Recognition & Awards

- Over 300 positive customer service recognitions (2011–2024)
- Oakley corporate awards for exceeding sales goals (2021–2024)
- Leading Edge Award: Oakley Bellevue – Highest annual gross sales increase (2022)
- Vuori store opening exceeded $1.6M in first-month sales (2024)

References

References available upon request.

Timeline

Assistant Manager / Community Engagement Leader

Vuori
10.2024 - Current

General Manager

Oakley, Inc.
10.2022 - 11.2024

Assistant Manager

Oakley, Inc.
02.2016 - 10.2022

Assistant Manager

Laser Quest Entertainment
08.2008 - 09.2015

Consumer Repair Technician

Nintendo of America Inc. (via Aerotek)

Software & Hardware Tester

CompuComp Excel Data, Microsoft

Associate Degree - Restaurant Production

South Seattle Community College

Associate Degree - Banquets and Catering

South Seattle Community College

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