Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Timeline
Generic

Cecilia Lacroix

Salem,NH

Summary

Creative professional with extensive experience and high level of expertise in marketing and advertising, copywriting, AI, SEO, and project management. Track record of successful campaigns that attained high response and increased sales. Worked with a diverse range of clients from many industries. Team player, good communicator, deadline-oriented. B.A. Creative Arts, M.A. Communication Industries Management.

Overview

33
33
years of professional experience

Work History

Principal Copywriter

Advertising That Works
Salem, NH
09.1993 - Current
  • Developed and implemented advertising campaigns that achieved a high, 5 to 10 percent response rate
  • Developed engaging copy for digital marketing campaigns to enhance brand visibility (catalogs, blogs, ads, websites, social media)
  • Researched and implemented SEO that achieved a Google Page 1 ranking; implemented SEO best practices to improve organic search rankings for website content
  • Collaborated with teams of 5-10 designers and stakeholders to create cohesive marketing materials
  • Edited and proofread copy to ensure 100% clarity, consistency, and adherence to brand guidelines
  • Managed social media content calendars, aligning posts with overall marketing strategy
  • Optimized landing pages by crafting attention-grabbing headlines and persuasive call-to-actions that increased conversion rates to 3%
  • Delivered original blog articles addressing industry trends which positioned the company as an authoritative thought leader
  • Revamped website copy to enhance user experience, resulting in reduced bounce rates (to 20%) and increased time on site to 2-3 minutes

Alzheimer’s Association Volunteer

Alzheimer’s Association
MA/NH
09.2021 - Current
  • Promoted environmental awareness with educational workshops and hands-on activities.
  • Provided emotional support and companionship to elderly in the Greater Boston and southern New Hampshire area.
  • Used strong interpersonal communication skills to convey information to others.
  • Represented organization positively and professionally while providing community with much-needed services.
  • Facilitated a support croup for Alzheimer’s caregivers.
  • Gave seminars on many different aspects of Alzheimer’s disease and dementia.

Education

B.A. - Creative Arts

Bradford College
Bradford, MA
05.1981

Master of Arts - Communication Industries Management

Emerson College
Boston, MA

Google Professional AI Certificate - Artificial Intelligence

Google Professional AI Certificate
Online
03.2026

Skills

  • Google Professional AI Certificate
  • Search Engine Optimization (SEO) expertise
  • Online and print advertising that gets high response
  • Social media content and scheduling, blogs, Web content and design, email marketing
  • High response catalog copy
  • Superior project-management skills and written/verbal communication skills
  • Expertise in most software programs used by writers and designers

Websites

Affiliations

  • Merrimack Valley Chamber of Commerce
  • Greater Salem (NH) Chamber of Commerce
  • Route One Business Networking Group
  • Greater Salem Artists Association

Timeline

Alzheimer’s Association Volunteer

Alzheimer’s Association
09.2021 - Current

Principal Copywriter

Advertising That Works
09.1993 - Current

Google Professional AI Certificate - Artificial Intelligence

Google Professional AI Certificate

B.A. - Creative Arts

Bradford College

Master of Arts - Communication Industries Management

Emerson College

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