Summary
Overview
Work History
Education
Skills
Timeline
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Christiénne Miller

Christiénne Miller

Hermitage,TN

Summary

Senior Lead Generation/Senior Copywriter Copywriting Email Marketing Inbound and Marketing Automation

Results-oriented Senior Lead Generation and Senior Copywriter with decades of successful experience identifying and attracting Marketing Qualified Leads (MQLs) and driving them into sales funnels.


  • Creates and writes memorable, engaging campaigns that spark interest, awareness, and engagement from target audiences
  • Builds lead journeys and defines nurturing processes, which are embedded within a company's systems infrastructure (e.g., CRM, marketing cloud, websites).
  • Monitors results and drives strategic optimizations from lead generation to lead prioritization and lead handling
  • Known for having a collaborative spirit, a desire to learn and contribute to the company's growth strategy, and a high degree of pride in work done on time, on budget, and on brand. Highly effective working remotely. Productive Digital Marketing Executive with expertise in identifying market trends and customer needs to create highly targeted campaigns across all industries.
  • Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch.
  • Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget.

Overview

29
29
years of professional experience

Work History

Senior Copywriter Team Lead

OMNICOMMANDER
03.2022 - Current
  • OMNICOMMANDER is the industry leader for digital branches, marketing, and cybersecurity in addition to providing a comprehensive suite of digital solutions for financial institutions. For the first time in history, FIs can partner with a single company to create, host, and manage their Digital Branch and integrated service offerings within one complete ecosystem. OMNICOMMANDER solutions are powered by a world-class team of COMMANDOs. Our products and services are always mobile-responsive and built with the highest level of attention to accessibility and ADA compliance to garner increased brand awareness and reach the widest audience possible.


  • Leading a team of copywriters to create and deliver unique print and online digital marketing copy for more than 80 financial institutions on a monthly basis. From blogs to SEO to email and social media copy, my team does it all.

Digital Marketing Director – Creative Services Director

MILLER MARKETING
09.1994 - Current
  • A digital marketing consulting firm with a specialty in inbound marketing
  • Copy side
  • Provides full-circle marketing services from concept to finish
  • Social media account building and marketing
  • Website content, blogging, banners, and direct marketing pieces
  • Automated marketing campaigns.

Senior Copywriter/Digital Content Marketing Manager

THE CREATIVE GROUP
09.2020 - 03.2022

A specialized staffing service for creative, digital, and marketing talent.


  • Managed content distribution to online channels and social media platforms
  • Conducted regular content audits to identify gaps and redundancies in content.
  • Utilized analytics and site metrics to determine areas of improvement.
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Improved page content, keyword relevancy, and branding to achieve SEO goals

Digital Marketing Manager - Contract

MUELLER CO. | VIA THE CREATIVE GROUP
07.2017 - 01.2020

Mueller Water Products (NYSE: MWA) is a leading manufacturer and marketer of products and services used in the transmission, distribution, and measurement of water in North America.

  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Improved website visibility through the development and implementation of SEO strategies.
  • Drove cross-functional collaboration with a focus on quality service delivery
  • Updated Mueller's main website using Drupal and WordPress, among others.

Digital Marketing Specialist

GLOBAL HMA
05.2018 - 05.2019

A digital marketing and communications firm dedicated to helping clients grow globally through proprietary sustainable marketing processes and advanced technologies designed to focus on creating lasting value for a company's brand.


  • Provided full-service marketing; managed Drupal, HubSpot, and WordPress website editing and updates; and automated marketing using HubSpot and SharpSpring
  • Also wrote copy across all media
  • Optimized company website to improve engine ranking, user experiences, and conversion rates

Digital Marketing Manager

TDI, Christiana
10.2016 - 05.2017

A for-profit vocational school chain offering commercial driver training on 12 campuses


  • Digital marketing management
  • Created marketing plans for individual campaigns; built and managed AdWords campaigns for 12 campuses (budget: $55k/month); drove social media (brand reputation and campaigns); and conducted post-campaign success analysis
  • Wrote all content across all media
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Monitored trends in the digital marketing landscape and adjusted strategies accordingly

Marketing Director

NCONTRACTS
08.2015 - 05.2016

The leading provider of integrated risk management solutions for the financial industry.


  • Developed and managed digital, event, and print marketing from concept through launch
  • Directed freelance designers on all marketing projects
  • Wrote content – website, landing pages, email, print, and other digital marketing, social media, blog posts, press releases, ads, and PowerPoint presentations
  • Developed successful SEO best practices and updated content on the website
  • Implemented and used Hubspot's automated digital platform for inbound marketing campaigns, tracking, and reporting

Team Lead

NISSAN NORTH AMERICA
08.2013 - 01.2015

A global designer, manufacturer, marketer, and services provider of cars, trucks, SUVs, electrified vehicles, and luxury vehicles; employs approximately 139,000 people worldwide


  • Social Media Customer Support
  • Managed the daily operations of a team of five social media customer support specialists and ensured members of the Nissan and Infiniti communities received exceptional, front-line customer service for their purchase inquiries and vehicle concerns
  • Interfaced with departments throughout the organization to update them on vehicle concerns reported by customers across Nissan and Infiniti's social media channels
  • Created an atmosphere of support, as well as individual and professional growth for team members

Education

Bachelor of Science - Marketing Management

Western Governors University
Nashville, TN
02.2020

Skills

  • Professional development
  • Cross-generational employee management
  • HubSpot Automated Marketing Certificate
  • Social Customer Care Certificate
  • SOFTWARE PROFICIENCIES

  • Hubspot
  • SharpSpring
  • Drupal
  • WordPress
  • CRM platforms
  • Microsoft Office Suite (Word, Excel, PowerPoint & Outlook)
  • Google Suite Asana, Monday – among other project management platforms

Timeline

Senior Copywriter Team Lead

OMNICOMMANDER
03.2022 - Current

Senior Copywriter/Digital Content Marketing Manager

THE CREATIVE GROUP
09.2020 - 03.2022

Digital Marketing Specialist

GLOBAL HMA
05.2018 - 05.2019

Digital Marketing Manager - Contract

MUELLER CO. | VIA THE CREATIVE GROUP
07.2017 - 01.2020

Digital Marketing Manager

TDI, Christiana
10.2016 - 05.2017

Marketing Director

NCONTRACTS
08.2015 - 05.2016

Team Lead

NISSAN NORTH AMERICA
08.2013 - 01.2015

Digital Marketing Director – Creative Services Director

MILLER MARKETING
09.1994 - Current

Bachelor of Science - Marketing Management

Western Governors University
Christiénne Miller