Cedric Van den Haute

Oversaw the management of the product offerings and developed a new roadmap for future offerings.

• Implemented a comprehensive EV charging program that now accounts for half of the division's revenue.
• Created and executed a highly effective consulting brokerage solar program for national commercial portfolios.
• Led a team of Sales Engineers expert in EV chargers and solar installations.
• Created specifications for innovative algorithms to assess prioritization and budgeting within a diverse range of measures for commercial properties.

Demonstrated strong leadership skills by effectively executing pricing strategies to increase profitability.

• Established processes for monitoring and reporting competitive pricing to support the product team.
• Developed pricing strategies and tools to enhance support for the implementation of new channels and go-to-market strategies.
• Simplified quoting procedures, aiding the sales team in securing project wins.
• Maintained margin levels in the face of market commoditization and intense competitive pressure.
• Effectively executed campaigns leading to increased margins.

Managed the introduction and development of a new product offering, which included an intelligent T8 lamp with advanced building network and services capabilities, as well as overseeing the management of the legacy product line.

Launched company's full product line: LED light engines for OEM clients, innovative lighting retrofit kits, and a retrofit IoT platform. Supervised the product management, customer service, and application engineering teams.

• Specified and launched the company’s complete line of 35 products.
• Designed the go-to-market strategy for LEDSENSE®, an innovative and scalable IoT Smart Building platform for easy integration in existing buildings, based on an open API and over-the-air updates with recurring revenue.
• Empowered Sielo to create the market segment for surface lighting and commercial recessed downlight LED retrofit and continue to lead retrofit product innovation.
• Collaborated with the EPA to create 2 new Energy Star categories (wall sconce retrofit kits and surface mount ceiling retrofit kits – Energy Star Luminaires v. 2.0) and helped UL to expand their UL 1598C program for retrofit certifications.
• Coached a talented application engineer to grow into a successful product manager role.

Started and managed North American product range, overseeing production of marketing material (catalogs, website, spec sheets, PR). Trained and supported sales team and agents.

• Analyzed the North American market extensively within a 3-month timeframe, resulting in a detailed roadmap for adapting European products to the region. Devised and executed a successful marketing strategy derived from this analysis.
• Completed the development and release of a comprehensive product catalog in under 6 months.
• Identified and collaborated with progressive technology vendors to launch an innovative outdoor architectural LED fixture equipped with a cutting-edge optical system.
• Managed teams consisting of an Application Engineer, a Marketing Assistant, a PR Agency, and a Marketing Agency.

Managed business development activities in new markets, overseeing recruitment, training, and offering technical/sales assistance to local representatives. Led high-impact initiatives involving street lighting and tunnel lighting projects.

• Collaborated closely with stakeholders to sell and manage Split, Croatia's world-first LED street lighting installation in 2007, overseeing all aspects from concept to commissioning.
• Developed new markets in Southeast Asia, Australia, New Zealand, and Eastern Europe with annual revenue exceeding 1 million euros. Identified, trained, and provided ongoing support to successful partners in Croatia, the Philippines and New Zealand.
• Acquired expertise in comprehending new market dynamics and recommending appropriate product offerings.