Celeste Garcia
Los Angeles
Summary
Entertainment-focused Insights Senior Analyst with 4.5+ years of experience in qualitative and quantitative research, audience analytics, and storytelling-driven reporting. Expertise with translating consumer behavior into actionable insights.
Overview
7
7
years of professional experience
Work History
Senior Market Research Analyst
Hypothesis Group
Los Angeles, CA
08.2023 - Current
- Project management for qualitative and quantitative research studies (concept testing, ad testing, focus groups, tracking) to inform content positioning and marketing strategy
- Delivered clear, insight-driven reports , translating complex data into strategic recommendations for stakeholders
- Collaborated cross-functionally with internal teams and clients to align insights with business and creative objectives, along with managing external programmers to ensure project success
- Supported high-profile clients including Disney, Marvel, Toyota Crunchyroll, and Apple, making recommendations for campaign decision-making
Market Research Analyst
Hypothesis Group
Los Angeles, CA
02.2022 - 07.2023
- Supported qualitative and quantitative studies through s urvey execution, data analysis, reporting , and fieldwork coordination
- Conducted data cleaning, validation and analysis for large scaled quant. studies
- Assisted senior team members with focus group logistics, reporting and qualitative analysis
- Coordinated multiple projects simultaneously while ensuring timely delivery of reports , toplines and data sets
Insights Intern
Hypothesis Group
Los Angeles, CA
09.2021 - 01.2022
- Supported project teams with qualitative and quantitative fieldwork, reporting and focus group logistics
Qualitative Intern
Whitespace
Los Angeles, CA
06.2019 - 12.2019
- Supported research operations through project organization, vendor communication, and coordination across multiple ongoing studies
- Built and maintained a database of 100+ partners to support client outreach and business development efforts
Education
Bachelor of Science - Business Economics
University of California, Irvine
Irvine, CA06-2021
Skills
- Audience & Consumer Insights
- Qualitative Research (Focus groups, Concept testing, Product testing)
- Quantitative Research (Trend analysis, Tracking, Segmentations, MaxDiff, Ad Testing)
- SPSS, Q & Crunchio
- Project & Timeline Management
- Data Storytelling
Languages
Spanish
Timeline
Senior Market Research Analyst
Hypothesis Group
08.2023 - Current
Market Research Analyst
Hypothesis Group
02.2022 - 07.2023
Insights Intern
Hypothesis Group
09.2021 - 01.2022
Qualitative Intern
Whitespace
06.2019 - 12.2019
Bachelor of Science - Business Economics
University of California, Irvine