Summary
Overview
Work History
Education
Skills
Timeline
Generic
BRIAN MORENO

BRIAN MORENO

Austin

Summary

As a Marketing Manager and Logistics Specialist of 5+ Years, my responsibilities include developing and implementing strategic marketing plans to promote products or services, analyzing market trends and competitors, overseeing advertising and promotional activities, managing the marketing budget, and collaborating with other departments to ensure cohesive brand messaging, also being tasked with tracking and analyzing the performance of marketing campaigns and initiatives, adjusting strategies as needed to optimize results and drive business growth. Additionally, being responsible for leading and mentoring a team of 20 + marketing professionals to achieve departmental goals.

Overview

14
14
years of professional experience

Work History

Marketing Manager & Logistics Specialist

Discount Tire
Austin
01.2018 - Current
  • Develop and execute comprehensive marketing strategies and campaigns that align with the company's goals and objectives.
  • Lead, mentor, and manage a high-performing marketing team, fostering a collaborative and results-driven work environment.
  • Monitored brand consistency across marketing channels and materials to strengthen brand identity.
  • Create and manage the marketing budget, ensuring efficient allocation of resources and optimizing ROI.
  • Oversee market research to identify emerging trends, customer needs, and competitor strategies.

Logistics & Supply Chain Manager | Key Responsibilities

Directed end-to-end supply chain operations, including procurement, inventory management, warehousing, transportation, and distribution.

  • Developed and implemented supply chain strategies enhancing service levels and optimizing operational efficiency.
  • Managed relationships with suppliers, carriers, and third-party logistics (3PL) providers to ensure performance, compliance, and cost-effectiveness.
  • Led demand planning and forecasting activities to align inventory levels with customer demand and prevent stock shortages.
  • Oversaw transportation and logistics networks, ensuring on-time delivery and adherence to customer requirements.
  • Analyzed supply chain performance metrics and implemented continuous improvement initiatives to enhance productivity and profitability.
  • Negotiated contracts, freight rates, and service agreements with vendors and transportation partners.
  • Collaborated with sales, procurement, operations, and finance teams to align supply chain activities with business objectives.
  • Managed warehouse operations, inventory accuracy, cycle counts, and inventory control processes.
  • Ensured compliance with transportation regulations, safety standards, and company policies.
  • Developed and monitored departmental budgets, controlling logistics and operational expenses.
  • Utilized ERP, WMS, and TMS systems to improve visibility, reporting accuracy, and decision-making.
  • Identified and mitigated supply chain risks, disruptions, and bottlenecks to maintain business continuity.
  • Led, trained, and mentored logistics and supply chain personnel, fostering a high-performance culture.
  • Executed process improvement projects utilizing Lean, Six Sigma, and best-practice methodologies.

Correctional Officer

Texas Department of Criminal Justice
01.2013 - 01.2015
  • Texas.Gov
  • Supervised inmate activities and maintained order in assigned housing units.
  • Conducted regular security checks to ensure safety and compliance with regulations.
  • Managed inmate intake and release processes, verifying documentation and procedures.

Machine Operator

Shelton & Shelton Inc.
01.2013 - 01.2015
  • Maintained machinery for manufacturing processes by loading raw materials, adjusting settings for optimal operation, monitoring production for quality control, and troubleshooting issues.
  • Oversaw safety protocols for personal protective equipment (PPE) and machinery. responsible for performing routine maintenance on the machines, such as cleaning and lubricating parts, as well as keeping detailed records of production output and machine maintenance.
  • Operated machinery to ensure efficient production processes.
  • Monitored equipment performance and reported any issues promptly.
  • Conducted routine maintenance on machines to maintain optimal functionality.

Education

High School Diploma -

ERIC BIRCH HIGH SCHOOL

Skills

  • Brand Management
  • Digital Marketing
  • Market Research
  • Supply Chain Management
  • Project Management
  • Budget Management
  • Time Management
  • Leadership
  • Effective Communication
  • Critical Thinking
  • Outlook Email
  • Windows

Timeline

Marketing Manager & Logistics Specialist

Discount Tire
01.2018 - Current

Correctional Officer

Texas Department of Criminal Justice
01.2013 - 01.2015

Machine Operator

Shelton & Shelton Inc.
01.2013 - 01.2015

High School Diploma -

ERIC BIRCH HIGH SCHOOL
BRIAN MORENO