Cenyao Xiong
Shanghai,MA
Summary
Developed strong communication and media relations skills in fast-paced environments, excelling in event planning and content creation. Great passions for learning and improving expertise in strategic outreach and brand storytelling. Adept at fostering positive relationships and driving engagement across various platforms.
Overview
6
6
years of professional experience
Work History
Public Relations Intern
Boston University Social Learning Lab
09.2024 - Current
- Developed branding contents for the lab to increase and maintain good social presence by creating weekly engaging social media posts
- Planned and executed community engagement events for the lab
- Conducted outreach initiatives to engage participants, leveraging connections to foster community partnerships
- Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns
Project Management Intern
ImpDigital
06.2023 - 08.2023
- Improve and prepare client presentation through in-depth research on industry’s top leading e-commerce/mini-program cases/firms
- Tested, revised, and provided feedback on China Telecom Internal Applet project for 2 months to finetune UI/UX design, wordings, and logic
- Supported development of project proposals for mini-programs, contributing to high success rate in securing new projects: Rimowa EC Portal, Disney mini-program
- Collected cases of brand EC programs/HTML5 to weekly update existing company database and provided innovative ideas for information deposition and circulation throughout the company
- Supported senior project managers to organize project workflows by drafting PowerPoint slides, timelines, link diagrams, SOPs, Product Manuals,
- Enhanced product's accessibility and audience engagement by translating and localizing User Interface (UI/UX) elements, PowerPoint presentations, and project video scripts
- Updated products on the backend of the brand program for watch brands such as, Piaget, IWC, Rolex
Event Coordinator
BU Undergraduate Sociology Association
09.2024 - Current
- Plan and execute sociological mixer event for 80-100 people in the Sociology department
- Organize catering information and conduct food-related support for activities
- Coordinated schedules and timelines for events.
- Facilitated smooth transitions between event segments by creating detailed schedules and providing clear communication to staff and participants.
Website Management and Marketing Intern
Women Accelerators
01.2024 - Current
- Improved event engagement and popularity by creating social media contents and updating website banners
- Monitored web traffic to optimize user experience by identifying and removing outdated content
- Provided innovative suggestions for website rejuvenation and the implementation of pop-up features
- Enhanced online presence of the organization through effective event marketing and optimization techniques.
Myles Standish Hall Representative
BU Lower Baystate Neighborhood Council
09.2023 - Current
- Coordinate, set up, and clean up events for 2000 residents on campus, includes but not limited to festival parties, art workshops, and outing.
- Conduct tabling activities and promote events on a monthly basis throughout the semester.
- Gather and address feedback from student residents through both in-person Townhall meetings and online platform.
- Evaluate and authorize funding requests submitted by resident assistants affiliated with Myles Hall.
- Conduct research to identify students' needs and create a procurement list aimed at enhancing the overall residential experience for students.
Legal Archiving Intern
Zhihe Partners
06.2024 - 07.2024
- Organized and archived legal documents and legal filings efficiently, ensuring easy accessibility for attorneys when needed.
- Drafted slides for legal presentation, for instance, company deregistration law
- Sorted legal documents, filing, and case materials in clear, orderly systems.
- Supported the event execution of the annual debate competition among law firms as a photographer and Social media specialist
Nonprofit Project Intern
Duoyue Public Welfare & Cultural Development Ctr.
05.2023 - 06.2023
- Assisted in project planning for completion within budget and timeline constraints: fund-raising ideas, book exchange activity
- Delivered high-quality presentations on project updates and findings to management and stakeholders
Intern Reporter
Shanghai Education TV Station, Xsphere Program
03.2019 - 03.2021
- Directed the interview at the LongHua Martyr Cemetery for history of Cemetery
- Conducted live interviews with professionals in fields of history, medical health, architecture, and astrophysics to provide information for children and teenagers, broadcasted on TV channels:
- Interviewed Medical Scientist HuangZhong and his team in Shanghai Pasteur Institute, Chinese Academy of Science, on the topic of Covid-19 vaccine R&D
- Interviewed Astrophysicist ZuoWenWen about the solar eclipse at Sheshan Observatory, Chinese Academy of Science
- Interviewed chief representative at University of Virginia office in China about studying abroad policies under the pandemic
Education
Bachelor of Arts - Sociology, Minor in Business Administration & Management
Boston University
Boston, MA01-2026
NYU Precollege
08.2020
Shanghai Tianjiabing Secondary School
06.2022
Skills
- Communications strategies
- Event Planning
- Public Relations
- Computer Skills: Microsoft Office, Wordpress, Caption Hub, Adobe Photoshop/Premiere, Canva
- Internal Communications
- Languages: Mandarin (Native); English (Academic and Professional level); Spanish (Daily communication level)
Timeline
Public Relations Intern
Boston University Social Learning Lab
09.2024 - Current
Event Coordinator
BU Undergraduate Sociology Association
09.2024 - Current
Legal Archiving Intern
Zhihe Partners
06.2024 - 07.2024
Website Management and Marketing Intern
Women Accelerators
01.2024 - Current
Myles Standish Hall Representative
BU Lower Baystate Neighborhood Council
09.2023 - Current
Project Management Intern
ImpDigital
06.2023 - 08.2023
Nonprofit Project Intern
Duoyue Public Welfare & Cultural Development Ctr.
05.2023 - 06.2023
Intern Reporter
Shanghai Education TV Station, Xsphere Program
03.2019 - 03.2021
NYU Precollege
Shanghai Tianjiabing Secondary School
Bachelor of Arts - Sociology, Minor in Business Administration & Management
Boston University
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