Ceren Palmay

• Built Rinzee® from the ground up, taking the product from an idea to a fully launched brand by managing product design, testing, packaging, sales, and customer experience.
• Handled day‑to‑day customer interactions, answering questions, solving problems, and turning feedback into product improvements that strengthened trust and repeat sales.
• Oversaw all operational details, including safety compliance (CPC, ASTM), inventory tracking, supplier communication, production timelines, and quality control.
• Managed relationships with manufacturers and vendors, negotiating pricing, resolving issues, and ensuring smooth production and shipment flow.
• Ran all marketing efforts personally creating content, planning campaigns, managing social media, updating the website, and driving traffic through email and digital outreach.
• Analyzed sales trends, inventory levels, and customer behavior to guide restocks, pricing decisions, and long‑term planning.
• Balanced creative direction with business operations, demonstrating the discipline, independence, and resilience required to grow a brand as a solo founder.

• Supervised daily branch operations and supported a team of frontline staff, ensuring smooth workflow, accuracy, and strong customer service in a high‑traffic environment.
• Guided and coached team members to meet and exceed performance goals, focusing on service quality, sales confidence, and operational consistency.
• Delivered consultative conversations with clients, uncovering financial needs and recommending appropriate banking products and solutions.
• Identified opportunities to streamline processes, improving wait times, customer satisfaction, and overall branch efficiency.
• Built long‑term client relationships through trust‑based conversations, personalized support, and proactive follow‑up.