Chacarla Webb
Fairburn,GA
Summary
Accomplished organizational leader with a proven track record at MARTA in enhancing operational efficiency and customer engagement. Expertise in financial revenue reconciliation and budget management led to significant service improvements. Strong focus on staff development and strategic planning fosters a results-driven environment. Career goals include further advancing operational excellence in a dynamic organization.
Overview
20
20
years of professional experience
Work History
Parking Facilities Administration Manager
MARTA
12.2024 - Current
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Manages, plans, and administers all aspects of the Authority's parking facility assets at 24 rail stations and 4 park-n-ride lots
- Serves as the point of contact for coordinating MARTA parking requests and requirements throughout the Authority
- Interfaces with the Department of Police Services, Offices of Facilities Maintenance, Transit Oriented Development, Customer Service, and others to ensure customers' smooth and efficient use of MARTA’s parking facilities
- Oversees the daily upkeep and maintenance at rail station parking facilities and park-n-ride lots
- Manages the activities of personnel assigned to the branch
- Coordinates administrative functions of the branch, including resource planning, budget preparation and analysis, personnel administration, space allocation, procurement, and parking facility inspections
- Monitors and reports to upper management internal and external factors affecting the unit, including the analysis of work programs using performance measures and customer surveys
- Metropolitan Atlanta Rapid Transit Authority
Automated Parking and Revenue Control System Administrator
MARTA
12.2022 - 12.2024
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Provide direct supervision to Parking Services Cashiers, APARC System Line Supervisors, APARC System Command Center Operator, and APARC System Ambassadors
- Responsible for delegating, coaching/developing, monitoring performance, and ensuring compliance with all departmental standards
- Monitor ongoing maintenance of each facility to ensure that it is clean, safe, and maintained to standards
- Supervise on-going maintenance to ensure quality and timely completion
- Oversee workflow, ticket inventory, reports, and audits to prevent loss through theft, error, or carelessness
- Troubleshoot problems with APARC Systems, including License Plate Recognition (LPR), Mobile Payments, employee, and customer validation systems
- Provide solutions to satisfy customer needs, while maintaining MARTA’s revenue control policies and procedures
- Develop and implement long and short-range strategies and programs related to the Authority's APARC System and technology
- Coordinate and communicate goals and objectives to MARTA management staff
- Perform analysis of program and/or system functions along with various reports relating to system details
- Under direction of the APARC Maintenance Administrator, works with Information Technology and the Georgia Department of Transportation to achieve MARTA's parking services strategies
- Represents the APARC unit as project administrator to develop, review, and implement technology upgrades and new programs
- Prepares written documentation necessary to support the procurement and processing of new enhanced modules
- Provide additional support with various special events supported by the authority
- Metropolitan Atlanta Rapid Transit Authority
Breeze Media Distribution Agent
MARTA
10.2013 - 12.2022
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Served as primary point of contact for participants of the Breeze Media Programs promoted by Marketing and Breeze Distribution Center
- Managed over 150 accounts totaling over $2 million annually
- Analyzed and maintained data for Breeze card inquiries, transaction research, registration, processing, and the distribution of orders received via fax, email, phone, and website
- Worked closely with Revenue Encoding, by placing orders for various fare media to fulfill customer’s request
- Responsible for the reconciliation of fare media sold monthly
- Increased revenue by promoting MARTA’s media to individuals and organizations not directly related to the Breeze Media programs
- Responsible for the distribution, collection, reconciliation of accounts and the restocking of Breeze Media for all outlets/service centers involved in the Breeze Media Distribution Program
- Responsible for the direct receipt of all payment types and the onsite reconciliation of vendor accounts, ensures that all billing to customers is applied and maintained accurately
- Generate several automated reports used by analyst, encoding and managers for a program overview
- Worked closely with Marta’s Accounting Department to ensure that all payments are applied to the appropriate invoices and month end reconciliation requirements were met
- Worked closely with Marta’s Collections Department in the routine collection of delinquent accounts as well as monitored, analyzed, investigated, and resolved any financial discrepancies related to the Authorities’ General Ledger
- Provided support to other areas within the department such as Breeze Fulfillment Center, Revenue Encoding, Revenue Collections, Ride Stores and Reduced Fare
- Additionally, assisted with various special events supported by the authority
- Metropolitan Atlanta Rapid Transit Authority
Breeze Card Fulfillment Agent/Web Ticketing
MARTA
02.2011 - 10.2013
- Company Overview: Metropolitan Atlanta Rapid Transit Authority.
- Primary contact for issuing Breeze cards to MARTA’s employees, retirees, and outsourced contractors.
- I was the primary account representative for patrons ordering products via MARTA’s website for individual sales, researching and resolving any claims or disputes as they relate to Breeze cards ordered via web sales and requests from mobility patrons for auto loads.
- Responsible for maintaining an accurate count of all inventories issued and/or received as it relates to breeze fulfillment and web sales.
- Worked with the Senior Account Manager to reconcile 2 million Breeze cards, and ensure that all media and monies were accounted for and reported accurately to accounting.
- Provided support to other units within the department, such as Breeze Distribution, Media Encoding, Reduced Fare, Revenue, and Ride Stores.
- Performs other related tasks as requested.
- Additionally, I assisted with various special events supported by the authority.
- Metropolitan Atlanta Rapid Transit Authority
Media Sales Representative
MARTA
04.2009 - 02.2011
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Served MARTA customers with the selection of fare media, selling fare media to customers, providing customer service by responding to customer’s questions and complaints regarding the MARTA transit system
- Reconciles sales receipts, maintains accurate inventories of media, and serves as custodian over a working fund
- Additionally, assisted with various special events supported by the authority
- Metropolitan Atlanta Rapid Transit Authority
Breeze Card Customer Service Representative
MARTA
04.2006 - 07.2008
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Resolved customer service issues regarding transportation policies and procedures, increased Breeze Card awareness and operation, educated customers on the benefits of the Breeze Card
- Assisted customers with the registration of Breeze Card Accounts and its maintenance, provide face to face customer contact to ensure immediate resolution to service questions and concerns
- Provided immediate support to the Reduced Fare/Mobility programs by providing Breeze Cards and services to seniors and persons with special needs
- Created a daily report of any equipment malfunction, completed a transaction inquiry for any funds lost due to equipment malfunction
- Operated radio communication to ensure the dispatch of NCIC/GCIC as needed
- Additionally, assisted with various special events supported by the authority
- Metropolitan Atlanta Rapid Transit Authority
Parking Services Administrative Support
MARTA
07.2005 - 04.2006
- Company Overview: Metropolitan Atlanta Rapid Transit Authority
- Acted as relief for other departments such as Long-Term Parking, Ride Store and Reduced Fare/Mobility Service
- Collected fare for long term parking, managed a cash register and various transportation media, provided written reports for media sales and replacements
- Completed daily activity reports, and reconciled daily information, assisted with Reduced Fare/Mobility clients, input data for qualifying customers
- Educated customers on the benefits, terms and conditions of the program
- Completed a daily count sheet of all verified applications and any funds received
- Assisted with various special events supported by the authority
- Additionally, assist with Lost/Found items, provide daily log of received and claimed items
- Metropolitan Atlanta Rapid Transit Authority
Education
Associate degree - Business Administration
Georgia Perimeter College
GA12.2003
College Preparatory Diploma -
Benjamin Elijah Mays
12.2001
Skills
- Organizational leadership
- Office management
- Staff training and development
- Budgeting and financial management
- Critical thinking
- Scheduling
- Contract negotiations
- Vendor negotiations
- Office administration
- Recordkeeping and reporting
- Oracle Application Proficiency
- Financial Transaction Management
- Presentation Development
- Financial Revenue Reconciliation
- Customer Engagement
- Billing System Management
Timeline
Parking Facilities Administration Manager
MARTA
12.2024 - Current
Automated Parking and Revenue Control System Administrator
MARTA
12.2022 - 12.2024
Breeze Media Distribution Agent
MARTA
10.2013 - 12.2022
Breeze Card Fulfillment Agent/Web Ticketing
MARTA
02.2011 - 10.2013
Media Sales Representative
MARTA
04.2009 - 02.2011
Breeze Card Customer Service Representative
MARTA
04.2006 - 07.2008
Parking Services Administrative Support
MARTA
07.2005 - 04.2006
Associate degree - Business Administration
Georgia Perimeter College
College Preparatory Diploma -
Benjamin Elijah Mays
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