Chad Mulcahy

RESPONSIBLITIES:

• Responsible for hiring, training, developing, and motivating a highly functional sales team covering eastern US and CAD.
• Work closely with industry leading R&D and technical teams to develop innovative custom ingredient solutions in addition to support all Lesaffre customers.
• Reported directly to VP of Sales and Lesaffre Exec team

ACHIEVEMENTS:

• 2025 lead all regions in closed/won ingredient sales after rebuilding the eastern sales team through personnel changes, new sales strategies and organized pipeline management.
• Promoted to Key Account /Distribution Manager 2019 after leading sales team in new ingredient sales 3 straight years
• Promoted to Lesaffre's Leadership Team 2019. - responsible for leading, training, and developing Area Sales Managers. Crisis management. Key decision making. Strategy building, planning for and achieving long and short term goals of Lesaffre North America's core business - "BreadMaking". This team reports directly to the CEO and VP of Sales.
• Promoted to Regional Sales Manager East 2023
• Consistently achieved top ranking in revenue growth as Midwest Area Sales Manager. Earning Presidential Award 2x - selected by the CEO for exceptional performance.
• 2018 key team member to successfully launch Lesaffre's first US dry blending facility working closely with R&D to develop a portfolio of ingredient solutions while generating double digit ingredient sales growth each year. This facility is now essential to Lesaffre's long term strategy and growth plans.
• Improved profitability by working closely with multiple departments including customer service, finance, and supply chain team members to improve logistic efficiencies with distributor customers focused on reducing LTL shipments
• Led sales team to achieve approximately $20m in revenue growth while overseeing distribution
• 2019 Earned Dawn's Vendor of the Year award

• Reported to VP of Sales and CEO
• Direct all distributor sales in US/CAD in collaboration with technicians, national sales team and business development manager.
• Developed strategic plans to enhance customer relationships and drive sales growth with national distributors (Dawn foods, Bakemark, Batory Foods, etc)
• Implemented National rebate and marketing programs with key distributors to drive strategic sales and profit growth
• Managed key client communications, ensuring alignment with business objectives and service delivery expectations.
• Analyzed market trends to identify opportunities for product positioning and competitive advantage.
• Collaborated with cross-functional teams to optimize supply chain processes to improve product availability and reduce LTL shipments
• Promoted to Regional Sales Manager - Aug 2023

• Responsible for maintaining and growing ingredient sales into a variety of customers in central US ( Bakery, Pizza, dry blenders, distributors, food manufacturers, brokers, etc)
• Led cross-functional teams in implementing customer engagement initiatives, improving client relationships and satisfaction.
• Drove sales growth through aggressive prospect hunting
• Collaborated with R&D, Technical, QA, Marketing, and logistics teams to drive new ingredient sales
• Built lasting relationships with clients through outstanding customer service interactions.
• Promoted to Key accounts manager 02/2019
• Promoted to Lesaffre (breadmaking) Leadership team 02/2019

• Managed all aspects of b2b bakery ingredient sales of 12-state territory including marketing, technical support, and business planning
• Effectively used technical hands-on artisan baking skills to demonstrate products, train customers, and solve product issues.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation in a territory that had not been managed in 10 previous years.
• Achieved double digit sales growth by establishing effective distributor partnerships and providing unique and innovative product ideas to customers.
• Successfully launched custom artisan bread and sweet goods program with several supermarket groups (Whole Foods, Coborns, Festival Foods, Kowalski's, Fishers foods)

• Practiced solution based selling strategy by utilizing baking skills and ingredient knowledge to build strong long lasting relationships with customers
• Led branch for opening most new accounts and profit $ growth 2001, 2002, 2006
• Developed strong relationships with customers, enhancing loyalty and repeat business.
• Produced second highest profit percentage 4 consecutive years 2002-2006
• Managed top 3 territory in sales volume and profits 6 consecutive years (2002-2008)