Chad Workman
Denver,CO
Summary
Results-driven professional with comprehensive experience in programmatic advertising, focusing on building strong client relationships and driving business growth with a high retention rate. Adept at optimizing campaigns and providing strategic recommendations, resolving client issues, and aligning services with client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Account Manager
StackAdapt
01.2023 - Current
- Point of contact for diverse portfolio of clients while providing strategic recommendations and upsells
- Omnichannel campaign execution, management, and optimizations
- Build in depth reporting and analysis for tailored solutions, enhancing client engagement and retention
- Meet with clients on a regular cadence to provide support and feedback in addition to presenting QBR's
- Maintain high client retention rate with exceptional customer service and proactively identifying client needs
Programmatic Campaign Manager
Strategus
03.2022 - 01.2023
- Setup, manage, and optimize programmatic campaigns ensuring KPI's are met while building dashboards and providing reporting metrics
- Handle creative implementation and audience building, including vast tags, 3rd party ad servers, tracking tags, and pixels
Operations Manager, Advertising Sales
Anuvu
02.2021 - 03.2021
- Manage DOOH programmatic campaigns through Broadsign Reach and provide post campaign analysis
- Assist Ad Sales team by providing accurate avails, sales collateral, marketing materials, and sales reports
Programmatic Campaign Manager
Sinclair Digital
05.2020 - 02.2021
- Manage multichannel programmatic campaigns (desktop, mobile, video, CTV, Social, SEM) across platforms
- Traffic all creatives and set up campaigns prior to launch date and conduct full analysis of campaign performance
Professional Services Consultant
Imagine Communications
08.2019 - 02.2020
- Delivered in depth training, consultation, and ongoing support to clients, showcasing our products and ensuring client success
Senior Programming Specialist, Content Operations
DISH Network
06.2017 - 07.2019
- Served as project manager for linear operations, including but not limited to channel takedowns, launches, rebrands and signal changes for our entire linear service (core, international, premiums, etc.)
- Managed relationships with network partners, coordinating technical requirements and serving as a middleman between engineering teams
Traffic Coordinator, Ad Sales
DISH Network
03.2016 - 05.2017
- Managed sales inventory and ad traffic on multiple networks to maximize revenue
Customer Service Representative, Ticket Office
Denver Broncos
12.2015 - 03.2016
Box Office Manager, Sales & Community Relations Executive
Lancaster JetHawks
03.2014 - 09.2014
Education
Bachelor of Arts - Communication Studies, Business minor
Colorado State University
05.2013
Skills
- Strategic account/campaign planning
- Upselling
- Client relations
- Revenue growth
- Data analytics and reporting
- Experience with many DSP's, including StackAdapt, The Trade Desk, and Beeswax
Certification
The Trade Desk Edge Academy
- Marketing Foundations
- Data Driven Planning
StackAdapt
- Platform Certification
- Programmatic Certification
- Advanced Programmatic Certification
- Strategic Thinking
- Learning Data Science
Timeline
Account Manager
StackAdapt
01.2023 - Current
Programmatic Campaign Manager
Strategus
03.2022 - 01.2023
Operations Manager, Advertising Sales
Anuvu
02.2021 - 03.2021
Programmatic Campaign Manager
Sinclair Digital
05.2020 - 02.2021
Professional Services Consultant
Imagine Communications
08.2019 - 02.2020
Senior Programming Specialist, Content Operations
DISH Network
06.2017 - 07.2019
Traffic Coordinator, Ad Sales
DISH Network
03.2016 - 05.2017
Customer Service Representative, Ticket Office
Denver Broncos
12.2015 - 03.2016
Box Office Manager, Sales & Community Relations Executive
Lancaster JetHawks
03.2014 - 09.2014
Bachelor of Arts - Communication Studies, Business minor
Colorado State University
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